In-Depth CRM Review

     InterAction

 Lexis-Nexis
 1420 Kensington Road, Suite 320
 Oak Brook, IL 60523

 

About the Company: 

In 1991, Interface Software was created as a software company that would revolutionize the way law firms grew and developed their business - through Relationship Intelligence. Today, InterAction is available to the legal, financial services, accounting, and management consulting industries and is proven to be the platform that empowers professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service.

LexisNexis acquired Interface Software in 2004 as part of a vision to provide its markets with a uniquely designed CRM platform that delivers Relationship Intelligence throughout firms and organizations quickly, efficiently and cost effectively. A key strategy of this plan is to combine internal knowledge with external content to deliver a 360 degree view of clients, prospects, competitive intelligence and market trends, and deliver it directly to user's desktops. Our goal at InterAction is to deliver extraordinary software and services that will empower professional services firms and other relationship-based organizations to compete more effectively and efficiently. We do this by understanding the unique needs of professionals, and by tailoring our solutions and services with them in mind.

We continue to invest substantial resources in partnering with our customers. Most importantly, we listen. We learn about their needs, their culture and information requirements, and we educate ourselves about their concerns. Through this alliance, we are able to build solutions that meet their needs and integrate easily into the culture and workflow of the firm.

About the Product:

A services firm's most valuable asset is the relationships its professionals nurture with clients and other industry colleagues. These relationships, which are often the source of new business referrals, are key to the firm's long-term success.

Knowing about an opportunity is one thing, having the right information and access to key stakeholders, when and where it's needed, is critical to winning the deal. This is what separates the superstars from the rest of the pack. Firms recognize this and are looking for more effective ways to organize and use this knowledge base for business development purposes.

For many savvy organizations, the answer is InterAction, from LexisNexis. InterAction is client relationship management software that can centralize your firm's collective knowledge, wisdom and experience and relationship networks into a firm-wide asset known as Relationship Intelligence.

Built exclusively for professional services firms in a wide variety of industries, such as advertising, architecture, engineering and nonprofits, InterAction:

• Empowers your teams to harness and use the collective power of its networks to better manage the sales cycle and win deals faster.
• Extends the industry reach of professionals by empowering them to discover and use relationships their colleagues possess to land the next new engagement. Such collaboration to gain an inside track is often the lynch-pin to securing the engagement.
• Blends into the work habits of firm professionals by delivering mission-critical Relationship Intelligence via hand-held devices like BlackBerry, through Personal Information Managers as well as Web and Windows interfaces.
• Integrates easily into the firm's business processes and technical environment by supporting leading 3rd party applications from Microsoft, Citrix, Lotus Notes and Novell GroupWise.

To enhance, maintain and uncover additional Relationship Intelligence, InterAction offers modules based upon your individual organization's needs:

• InterAction Contact Verifier™ works to keep the centralized database of relationships up-to-date through an automated e-mail process.
• InterAction Opportunities™ provides firms the ability to accurately forecast future revenues and manage prospective engagements through the business development pipeline.
• InterAction Engagements™ consolidates and tracks the unique Relationship Intelligence associated with services delivered to individual clients.

So, the bottom line is InterAction reduces the time it takes to land new business, strengthens the firm's business processes and enables professionals to do more, with less, faster. 

Price:

 For pricing details, please contact the company directly.

Rich's View:

We have followed this company since they began development of this product and can truly say that Interaction is one of the hidden treasures in the entire CRM business. This is a rare example of a company choosing to solve real problems for a real market niche!

 This review is undergoing a major update and should

be available real soon now!

Short List:

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