In-Depth CRM Review

     Kingdee  CRM

 Kingdee International Software Group Company Limited
 4/F., W1-B, Hi-Tech Industrial Park,
 Shennan Highway, Shenzhen, P.R. China 518057

 

About the Company:

Kingdee International Software Group Company Limited ('Kingdee') is recognized as a leading enterprise management software and e-business application solution provider in Asia-Pacific region, one of the fastest-growing independent software vendors in the global market, and a leader in China software industry. Kingdee is engaged in developing and selling Internet-based enterprise management software and e-business application software, which caters for the management needs of rapid-growing enterprises, as well as middleware for e-business platform. Furthermore, Kingdee provides software-related management consultation, implementation and technical support services for worldwide customers. With its unique product and service position of “Fast Configuration, Fast Implementation, Fast Application, and Fast Results”, Kingdee is able to help customers to easily face the challenges of uncertainty brought by the dynamic business environment, perfectly integrate the business processes and information technology, effectively manage changes, and ensure the fast, sustainable and healthy growth of the organization.

Headquartered in Shenzhen, China, Kingdee was founded in August 1993, and listed on the Growth Enterprise Market ('GEM') of the Stock Exchange of Hong Kong Limited ('HKSE') in February 2001 with the stock code of 8133.，then transferred to the Main Board of the HKSE in July 2005 with the stock code of 268. The Group wholly owns Kingdee Software (China) Company Ltd., which focuses on R&D and the market in Mainland China; Kingdee International Software Group Company (H.K.) Ltd., which targets its business in the market of Asia-Pacific region other than mainland China; Shenzhen Kingdee Middleware Company Ltd., which is specialized in middleware business.

Kingdee passed CMM 4 certification and was also the first enterprise application software supplier in China certified by ISO 9001. Kingdee has more than 40 branches selling software products and delivering software-related technical services to customers, and over 1000 business partners engaged in consulting, technology, implementation, maintenance, and distribution in Mainland China. The marketing, supporting and partner network of Kingdee in China is divided into seven regions, namely Southern, Eastern, Northern, Central, Northeastern, Southwestern and Northwestern, which covers more than 90% Chinese cities(up to June 30, 2005, totally 320 cities in China, National Bureau of Statistics of China). Kingdee has 3000talents including 717 in R&D and 1124 in Consulting & Supporting. Currently Kingdee has 400,000 customers (including Kingdee partners’ customers who bought Kingdee products and service), 2,000,000 products users and 520,000 installation sites.

Kingdee created many No.1s in China software industry, such as the first Windows-based finance software, Kingdee KIS; the first DNA-based three-layer ERP system, Kingdee K/3; the first MDA-based ERP II system, Kingdee EAS; the first pure JAVA application server, Kingdee Apusic; the first SOA-based business operation system, Kingdee BOS, and etc.

Kingdee delivers the image of being prompt, Innovative and International to the market, dedicated itself to its business philosophy of “Enable Customer Success”, and adheres to its strategy of “Product Leadership, Partner Oriented, Proactive Service and Prompt Response”. Kingdee will establish strategic cooperation with more world and local leading consulting, technology, implementation and distribution partners and make full use of its vast customers base and brand advantage to continuously research and develop world-class enterprise management software and e-business solutions, and to add value for customers. In year 2010, Kingdee intends to be the leader of the SME (the Small and Middle Size Enterprise) ERP market in Asia-Pacific region, the leader of Group Finance and HR Management Software market of Group companies in China, and the leader of Middleware Market in China. Kingdee’s ultimate goal is to become one of the top-ten application software providers worldwide.

About the Product:

Kingdee K/3 CRM views the customers (including the terminal customers, distributors and partners) as the most important company resources. It covers all the operation of sales, service and market. It meets the CRM requirements at the company level with the operating philosophy of “Customer Focused”.

• The operating philosophy of ‘Customer Focused’ integrates the operation of sales, service and market to promote the market competing powerThe multi-dimensional pyramid of customer value and the specific lifecycle management will satisfy the requirement of specific marketing
• The integration of clues and business opportunities, sales process management/monitoring and the multi-edition bids will promote the success rate
• The overall management on the project implementation, daily service and customer complaint will promote the customer satisfaction
• The uniform management on the entire process of marketing planning/campaign and the specific marketing for target customers will promote the input/output ratio
• The multi-dimensional general analysis for customers, sale, service and market will help companies to make correct decisions facing challenges.

Price:

 For pricing details, please contact the company directly.

Rich's View:

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