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In-Depth Review
Touch Points Unlimited
Touch Points Plus
12303 Pacific Street
Omaha, NE 68154
Telephone: 402-445-2160
Fax: 800-525-1692
Toll Free: 888-251-7682
Email:
www.touchpointsplus.com/contact.asp
Web:
www.touchpointsplus.com
Touch Points Plus, Inc. was originally incorporated in 1998 as Catalist,
Inc. with a business focus on photography, graphic design, and the
production of publications such as full-color catalogs and brochures. At the
height of the Internet dot-com boom era, many existing and prospective
customers began to approach the company for creative and technical
assistance in developing web sites. In 2000, Catalist changed its name to
eTopia Technologies, Inc. and refocused its business on web site software
development.
In February 2002, Ken Cope, founder of IPO Development Corporation, acquired
eTopia and began to slowly merge the resources of eTopia and IPO, which was
incorporated in 1999 with a focus on technical consulting and software
development for the Internet. Mr. Cope's professional experience with the
Internet began in 1993 when he helped produce the best-selling book, Success
with Internet, and began developing software for Instant Internet Access, an
interactive multimedia product published in 1994.
Mr. Cope also wrote World Wide Web Directory which included a CD with
full-color images and source code from most web sites that existed in early
1995. Special Web spiders were developed to collect and analyze data for the
book. In 1995, Mr. Cope wrote Internet Programming, which was a Small
Computer Book Club featured selection that was eventually translated into
more than 10 languages. Although both books are now out of print, they spent
several weeks on the Barnes & Noble best-seller list when they were first
published.
Just prior to the eTopia acquisition in 2002, Mr. Cope and the IPO
Development team started work on a special project to develop an
Internet-based software product designed to provide unique marketing and
communication capabilities for small- and medium-sized businesses. By late
2002, IPO was using the initial version of the product internally for its
own marketing and customer communications. IPO and eTopia began to sell the
product, named Touch Points Unlimited, commercially in early 2003.
In late 2004, with the IPO-eTopia merger nearly complete, the company
changed its name to Touch Points Plus which more accurately reflects the
company's focus on developing interactive software solutions that can
include custom software developed per client specifications, email and web
site hosting and support services, and the company's own commercial Internet
software products such as Touch Points Unlimited, Touch Points Support, and
CFO Plus Software.
Touch Points Plus, Inc. is a Nebraska Corporation based in Omaha.
Product: Touch Points Unlimited
Current Version:
Category: Marketing Automation
Sub-Category: Relationship Marketing (Drip
Marketing)
Client Platform: Web Browser
Server Platform: Software-as-a-Service
Database Platform:
In 2002, the Touch Points Plus development team began work on a suite of
hosted applications that would provide users with 24x7 access, 365 days a
year, from anywhere in the world where an Internet connection existed. With
hosted applications there is no software to install or programming code to
maintain and software upgrades are automatic and transparent to all users.
Components in the company's current product suite share data but can also
stand alone which allows users to buy one product and add additional
components later without re-entering or importing data. The current suite
includes the following software products:
- Touch Points Unlimited for Sales and Marketing -
Enables users to communicate with existing and prospective customers
through the use of automated action plans. Action plans deliver
personalized messages via fax, direct mail or email on schedules with
user-defined intervals between events. Users can easily design plans for
customer acquisition, customer retention, cross selling, branding,
business development, and a host of other business purposes.
- Touch Points Unlimited for Fund Raisers - Enables
non-profits and other organizations to communicate with past and
prospective donors to raise more funds more effectively. Fund raising
campaigns and appeals can be defined and associated with action plans
that are automatically assigned and executed whenever a contribution is
received. The system also automatically delivers a thank-you response
for every contribution that is recorded.
- Touch Points Support - Manages project
communication both internally and externally. Tasks, problems, and
suggestions are recorded and tracked from discovery to solution. The
system maintains a complete record of every entry and status change.
Project Managers can assign priorities and team members to each issue.
The built-in email notification system facilitates rapid response to
urgent issues.
- CFO Plus Software - Tracks clients, carriers,
commissions, and receipts for businesses in the insurance and financial
services industry. The system was especially designed to accurately
forecast projected commissions and reconcile carrier payments for a wide
variety of insurance products.
For pricing details, please contact the company directly.
A fully updated review of this product will be available real soon now!
Rich's Recommended Web Sites
Jill Griffin's Loyalty Solutions
Jill Griffin is an internationally recognized expert on customer
loyalty. Her groundbreaking book, Customer Loyalty: How To Earn It, How To
Keep It, gained business best-seller status in 1997. She was among the first
to point out that even customers who are satisfied will readily switch
suppliers for greater convenience or lower costs and that companies must do
more that merely satisfy customers - they must engender loyalty.
http://www.loyaltysolutions.com/
Rich's Recommended
Reading List
Buy these books from Amazon.com
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