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In-Depth Review
Aprimo Marketing Professional Edition
Aprimo, Incorporated
900 East 96th Street, Suite 400
Indianapolis, IN 46240
Telephone: 317-803-4300
Fax: 317-803-4251
Email:
info@aprimo.com
Web:
http://www.aprimo.com/
Aprimo is the global leader in delivering technology and insight that
accelerates marketing productivity and the ability of marketing to document
effective performance. Aprimo provides an Enterprise Marketing Management
(EMM) product to leading marketing organizations around the world. Aprimo's
software is built on its visionary Enterprise Marketing Backbone™ which uses
a services oriented architecture (SOA) that eliminates marketing as an
island of automation.
Aprimo addresses the challenges and opportunities of the CMO -- alignment
with the business, accountability for investments, multi-channel marketing,
differentiating against competitors, managing a brand and maximizing the
lifetime value of the customer base. Aprimo's empowering technology
maximizes shareholder value and secures the place of marketing in the
boardroom.
A proven winner in marketing technology
Aprimo has delivered over 200 successful customer deployments across 40
countries. Aprimo's success is supported by the investments of Global 2000
in Aprimo software:
- 8 out of the top 10 financial services providers
- 7 out of the top 10 life sciences companies
- 4 out of the top 10 telecom providers
- 4 out of the top 10 automotive manufacturers
- 5 out of the top 10 retailers
Aprimo's success comes from a unique combination of thought leadership
and solid financial performance. Leaders at Aprimo have defined a vision for
EMM that has been endorsed by the leading industry analysts. Its customers
include Bank of America, Cingular, Home Depot, Johnson Financial Group,
Toyota, Time Warner Cable and Warner Brothers.
Aprimo has 250 employees with offices throughout North America, Europe and
Asia. Aprimo has sales offices in all major North American and European
cities.
Product: Aprimo Marketing Professional Edition
Current Version:
Category: Marketing Support Capabilities
Sub-Category: Marketing Automation
Client Platform:
Server Platform:
Database Platform:
Demands on the marketing department are constantly accelerating. You
spend more time managing and finding creative than you do on the actual
creative process. As the number of ways to contact and "touch" customers
continues to multiply, the complexity of managing your marketing plans
explodes. The complexity has become too much to track with simple
spreadsheets and post-it notes.
Aprimo Professional is a Marketing Resource Management (MRM) solution
designed specifically for midmarket companies or departmental objectives.
Aprimo Professional is easy to use, easy on your budget, and includes
financial management, production management and asset management
capabilities. Aprimo Professional is delivered as a web-based, on-demand
service (Software as a Service) so you can get up and running quickly,
easily collaborate with colleagues and service providers in the next cubicle
or across the world - and focus on managing your marketing processes more
effectively - in days or weeks.
The Challenges Which Aprimo Marketing Professional Edition Addresses:
- Increase the velocity of getting jobs done.
Unexpected bottlenecks and "unscheduled" reviews can torpedo your
schedule, leading to missed opportunities and lost productivity.
- Improve access and reuse of digital assets. It's
often easier to recreate a piece than find the old one and modify it.
Managing revisions of your materials and distribution leads to
inconsistent or outdated information and branding.
- Provide visibility to the budget. Accounting
reports never present information the way you need to see it. To get
your questions answered on cost of events or spending in a region takes
custom spreadsheet analysis or ends up being a "rough guess."
- Maintain and communicate an up-to-date calendar.
The way marketing plans change and dates move, you spend as much time
maintaining calendars as you do working on the activities.
Meet the marketing team through our demo scenarios. We can show you how
Aprimo Professional handles these challenges.
The Aprimo Professional Difference:
- Robust project management. Set up templates to
mirror the processes you use for creation, review and approval by type
of activity (collateral, events, promotions, ads, etc.) to provide
visibility and automation to your creative process.
- Online annotation and review. Capabilities to
capture comments and approvals of the right version of the creative
material.
- Digital asset portal. The digital asset portal
allows your organization to provide access to individuals outside of
your firewall.
- Multiple Calendar Views. All activities and special
events can be displayed on a calendar. Users can tailor multiple
calendar views based on their role to display an overview for all of
marketing down to details of one project.
- Financial management. As marketers execute and
spend money, all project costs are tracked across invoices. Professional
Edition provides a complete picture of the project budget including
estimates, commitments and actual invoices.
- Improved decision-making. Improve financial
decision-making and control with an up-to-the-minute view of budgeted,
forecasted, committed and actual spend by tactic type, initiative,
budget and date
- Ease of use. Professional Edition utilizes a
graphical design palette delivered through a Web interface. Application
terms are easily set to match your own company terminology.
- Role-based design. Professional Edition is set
within a role-based framework. Access to data and functionality is
restricted by role and individual access. Each user has access to the
information and actions required for his or her role.
- Web-based. Professional Edition is delivered
through a Web interface allowing you to easily collaborate with
colleagues and service providers all over the globe through a web
interface.
For pricing details, please contact the company directly.
We have yet to review this product.
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