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In-Depth Review
Airframe CRM Express
Airframe Business Software, Inc.
122 2nd Avenue
San Mateo, CA 94401
Telephone: 650-685-2095
Toll Free: 877-692-4737
Email:
Web:
http://www.myairframe.com/index.shtml
Airframe Business Software was founded in Spring 2003 by Octane Software
founder Robert Gryphon to provide a cost-effective alternative to complex,
expensive enterprise software. Airframe's hosted business applications help
small and mid-sized businesses, and departments within larger organizations,
become more organized, more productive, and more efficient by bringing
structure to their day-to-day activities and keeping customers, employees
and partners working together.
Airframe™ customers choose from a "department store" of world-class,
customizable applications for administrative, customer-facing and
operational functions. Priced as a subscription per user, Airframe™ supports
flexible job descriptions and secure integration between applications, with
no additional charge per application.
Airframe™ is 100% web-hosted software, with nothing to install, just a
standard Web browser for your PC. We offer a 30-day "no-nonsense" money-back
guarantee. Airframe™ helps companies focus on profits instead of technology.
Airframe's management team consists of experienced web and enterprise
software architects, IT consultants, and business professionals. We have
designed, built, sold and supported big enterprise software for some of the
largest companies in the world, and government agencies as well. We've also
founded and managed small businesses in many different industries. We've
customized, implemented and trained people to use all kinds of software,
from accounting systems to logistics, CRM to claims processing, supermarkets
to emergency medicine. We've worked in every generation of computing, from
mainframes to the very latest Internet technologies. Our combined experience
spans many decades. And each of us uses Airframe™ all day, every day.
Product: Airframe CRM Express
Current Version:
Category: SaaS Small Enterprise CRM Solution
Sub-Category:
Client Platform: Web Browser
Server Platform:
Database Platform:
The CRM Express application will help you automate your CRM processes and
track your prospects, customers and other information for the long term.
This diagram illustrates how CRM Express delivers the benefits of a
full-spectrum CRM utility that manages your customer-facing processes from
marketing to sales, fulfillment, and customer service. With CRM Express,
boost the productivity of all your customer-facing teams, manage and deliver
on customer commitments, and develop and share key customer information in
your company.
Full-Spectrum CRM
- CRM Express is full-spectrum CRM-you can choose some or all of your
customer-interaction departments to work together in a single system.
Each user sees only the features and data necessary to do his job.
- Save yourself the expense of using multiple point solutions, and the
frustration of being boxed in-you can adopt CRM Express over time to
automate the entire lead-to-cash process and beyond, to fulfillment,
customer service, support and returns.
Sales Begins with Marketing
- Make sure your sales reps and order takers are selling the right
products for the right prices.
- Develop multiple price lists by tier (list, reseller, distributor,
etc.), by campaign or promotion, or even by named account.
Gearing Up to Rule the World
- Clearly assign territories (by geography,
vertical, named accounts and other characteristics) and quotas (general,
or by product line, class, territory and/or product).
- Choose a team selling approach when you need to close complex sales
in shorter time frames.
- Choose a "gunslinger" approach when you want to foster competition
between your own sales reps. Reps can keep their opportunities to
themselves, for a sense of ownership--but sales management can see them
all.
- Maintain a knowledgebase of common objections, responses, solutions,
competitive information, and more.
Work with Partners and Outsourcers
- Get partners involved and productive on all sides-joint selling,
sharing service duties and as customers of your products themselves.
- CRM Express is well suited for outsourced lead generation, because
your lead gen vendor can use the system directly anywhere on the web,
and the leads come straight to you. Confidential information is
completely unavailable to third party employees.
- When working with an outsourcer, you need to maximize the quality
and throughput of leads-but if you're paying by the lead, you don't want
to get the same lead twice and double the cost. CRM Express gives you a
number of search techniques to ensure the uniqueness of leads.
Suspects & Prospects, Hunting & Farming
- An actionable sales process means fewer missed opportunities. Sales
managers can set clear goals (quota-related or in support of other
strategic goals) and monitor salespeople's success at any time.
- Our multilevel forecasting model enables managers & executives to
haircut for conservative planning while retaining the sales rep's
original commitments.
- Proper lead tracking helps you generate & handle more leads
efficiently-especially important for a low complexity, high volume sales
process.
- Import leads in batches with our industry-leading, user-configurable
import feature.
- Don't waste time on deals that won't close. Qualify leads fast based
on your own choice of criteria.
- Don't let prospects walk out the door when a sales rep leaves the
company. Part of CRM Express opportunity management is entering contacts
and their roles in the deal.
- If your sales model involves more than just making a sale with one
phone call, convert a qualified lead to a full-featured
opportunity-complete with prospect organization and contact
information-with a simple wizard.
- Customers are the best prospects. Farm your existing accounts to
upsell, cross-sell and track preferences and needs for the future.
Wrapping Up the Deal
- Increase your close rates & volume with efficient follow-up.
- Keep a history of negotiations with versioned quotes and orders.
Remember what you promised, but don't give anything away.
- Support the order process-tracking status and report it online to
customers.
Get Product Out the Door
- As orders come in from sales to fulfillment, there's no time to
waste. Make a good impression for future sales by shipping product as
soon as an order is made, or as soon as a contract is finalized.
- If there's a delay for any reason, responsiveness can keep customers
patient and on board. Fast status checking on backordered line items and
shipments can make the difference between a cancelled order and a
customer for life.
Multi-Tiered Customer Service
- CRM Express is 100% web-hosted, perfect for outsourcing your choice
of support tiers to anywhere in the world.
- Lower-tier/lower-cost resources can solve simpler problems, and
their work can be prioritized automatically based on deadlines, the
relative value of the customer, and other factors.
- Senior resources handle planning, knowledgebase maintenance &
unusually complex or difficult problems.
- Involving other departments in the service process lets you escalate
issues to the top when needed. Engineering, quality assurance,
manufacturing and any other groups can have the access they need to your
CRM Express system.
- With no training required, our Self-Service module lets your
customers and partners search your knowledgebase & FAQs, download
solution documents, file service requests and check the status of their
issues, orders and returns 24x7 from anywhere.
- Self-Service means reduced call volumes, and a much lower cost for
simple status checks and moderate-complexity support issues. It also
means the customer will get consistent answers on different channels:
on-staff agents, outsourced agents, and online, all driven by a single
source of status and solution information.
For pricing details, please contact the company directly.
We have yet to review this product.
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