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In-Depth Review
Onyx Adaptive CRM
Consona Corporation
450 E. 96th Street, Suite 300
Indianapolis, IN 46240
Telephone: 317-249-1200
Fax: 317-249-1999
Toll Free: 800-626-0220
Email:
Web: http://www.consona.com/
After experiencing tremendous growth in 2006, the executive team at M2M
Holdings Inc. decided a new name was needed to describe the unified vision
behind its growing line of world-class enterprise resource planning (ERP)
and customer relationship management (CRM) solutions. That’s why today, they
will officially rename their holding company Consona Corporation (Consona).
“M2M Holdings was never intended to be a widely-known name,” said Tom
Millay, vice president of sales and marketing for Consona. “We started the
business with the Made2Manage product and, now, seven acquisitions later,
keeping the ‘M2M’ as part of the holding company name has caused confusion
in the marketplace. We wanted to find a clearer way to convey the vision
behind our various product lines, so we put a team together that would find
a name that is not only memorable and unique, but also whose meaning will
better reflect what we’re trying to do as a corporation.”
Jeff Tognoni, CEO of Consona, pointed out that nothing is new but the name.
“Everything the market has seen from M2M Holdings to date is still
completely valid,” he said. “We’re still the same company with the same
strategy and vision. We still have the same owners, management team, and
personnel working in our existing office locations. And we continue to
actively sell, support, maintain and enhance our various ERP and CRM product
lines.”
According to Millay, Consona will adopt a branding strategy that is similar
to Johnson & Johnson’s, with each product line marketed, sold, and
operationally supported separately, but also identified by the master brand.
Within Consona Corporation, there will be three major divisions:
- Consona CRM
- Onyx® CRM, BPM and BI for the enterprise
- Consona ERP
- Intuitive™ ERP for discrete manufacturers
- Made2Manage® ERP for discrete manufacturers
- SupplyWorks® supplier collaboration and supply chain visibility
tools
- Consona Industry Solutions
- AXIS’s AXIOM® ERP for metals, wire and cable manufacturers
- Cimnet Systems™ ERP for printed circuit board manufacturers
- DTR Plastics™ ERP for plastics processing manufacturers
- Encompix® ERP for project-based, engineer-to-order manufacturers
- Relevant’s INFIMACS II® ERP for aerospace and defense
manufacturers
So what does Consona mean? Tognoni said the new name is derived from the
concept of “consonance,” which describes the perfect alignment of elements
within a single entity.
“We like the meaning because it emphasizes the aspects of our strategy that
remain central to each line of business within the company,” he said.
“First, we strive to build high-fit software that closely aligns with the
business processes of our customers. Second, we encourage our people to be
similarly aligned in order to provide excellent service and support. And
finally, we try hard to keep our internal processes consonant so that we
remain an efficient, profitable vendor for our customers.”
Consona Corporation (Consona, formerly M2M Holdings Inc.) is dedicated to
becoming a valued business partner by helping each and every customer
continuously improve business processes over time. Toward this mission,
Consona invests in the people, processes, technology and tools needed to
provide its customers with a unique combination of customer care; product
fit; a broad range of consulting, IT and business services; and industry
expertise. Consona serves more than 4,300 customers worldwide and across a
variety of industries, including manufacturing, distribution, financial
services, health care, contact center, high tech, and local government.
Battery Ventures VI L.P. and Thoma Cressey Bravo jointly own Consona.
About Battery Ventures
Founded in 1983, Battery Ventures is a leading venture capital firm
focused on investing in technology companies at all stages of growth from
seed to later stage and tech buyouts. With a team of more than 25
experienced investment professionals, Battery leverages its people,
expertise and capital to actively guide companies to category dominance. The
firm has invested in more than 180 technology companies worldwide across the
software and communications industries. From its offices in Wellesley,
Mass., and San Mateo, Calif., the partnership manages over $2 billion in
committed capital, including its new fund of $450 million. The firm's
exceptionally strong investment returns have given it one of the best track
records in the industry. For more information, visit
www.battery.com.
About Thoma Cressey Equity Partners
Thoma Cressey Equity Partners is a leading private equity investment firm
that has been providing equity and strategic support to experienced
management teams building growing companies for more than 25 years. The firm
originated the concept of "industry consolidation" or "buy and build"
investing, which seeks to create value through the strategic use of
acquisitions to accelerate business growth. In the software industry, Thoma
Cressey has employed this investing concept consistently, amassing a
portfolio of software earnings in excess of $150 million. Thoma Cressey's
investment focus is on companies in the software, healthcare, business
services and consumer products industries. Thoma Cressey currently manages
approximately $2 billion of equity capital. More information about TCEP can
be found at www.thomacressey.com
Product: Onyx Adaptive CRM
Current Version: 6.0
Category: On-Premise Medium Enterprise CRM
Solution
Sub-Category:
Client Platform:
Server Platform:
Database Platform:
Onyx Customer Management solutions create synergy across all of your
departments and interaction channels-Internet, phone, fax, email or
in-person. In each interaction, intelligent scripts guide your
representatives to not only solve the problem at hand, but to uncover
additional customer needs, resulting in more cross-selling opportunities.
With Onyx, you can align your customer experiences across channels,
products, services and organizational boundaries providing you with a single
view-the complete picture-of each customer to help you deliver a more
consistent and compelling experience.
Close the information gap
Onyx Customer Management consolidates information, processes and
interactions into one system. All customer-facing employees-contact center
agents, service managers, sales professionals and others-can become more
informed, productive and responsive no matter where they are.
Get enterprise-class functionality without sacrificing flexibility
Onyx Customer Management is a unified application built on an extensible,
web services architecture. It has the sales, marketing and service
capabilities you need for global operations, plus openness and versatility
no other customer management solution can match.
Unify interactions; act more decisively
Onyx Customer Management blends all your communication channels. It
integrates information from Internet, email, phone or in-person
interactions, to deliver a comprehensive customer view that's up-to-date and
relevant.
Bringing it all together
Onyx Customer Management consolidates information and interactions
through three audience-specific portals:
- Onyx Employee Portal provides a centralized workspace for sales,
marketing, service and support teams to unite around the customer. And
employees on the go are always in touch via the mobile device of their
choice.
- Onyx Partner Portal promotes collaboration and drives sales
efficiencies with key partners.
- Onyx Customer Portal integrates your website with the rest of your
customer-facing operations.
For further details, see:
http://www.onyx.com/
The Consona CRM release presents a full suite of functionality, including
sales, service, support, and marketing automation; service resolution and
knowledge management; business process management; and business
intelligence. Specifically, the release includes the general availability of
Onyx v6.0 and the release of both KNOVA v7.1 and Million Handshakes v4.5 to
the division's growing customer base.
"The strengthened Consona CRM product portfolio enhances our ability to help
our customers achieve 'total customer management' (TCM)," said Pete Strom,
general manager of Consona CRM. "To us, TCM is the implementation and
ongoing management of the people, processes, and technology associated with
achieving a differentiated and cohesive customer experience. The key to TCM
is partnering with a vendor that has the functionality breadth, architecture
and professional services to support this objective, and this release
solidifies Consona as that vendor."
Onyx v6.0 includes several significant enhancements, including a SQL
generation framework, new calendaring functionality, a robust user interface
configuration framework, and a comprehensive group collaboration tool named
Assignment Studio. The release also offers improved upgradeability and
referential integrity.
As part of the general availability of Onyx v6.0, Consona CRM is now
offering KNOVA v7.1, a service resolution and knowledge management solution
(acquired in March), and Million Handshakes v4.5, a marketing automation and
customer dialog solution from new technology partner Million Handshakes,
atop the core Onyx CRM solution to both new and existing customers.
"Because it is built on a leading technology architecture, Onyx v6.0 offers
maximum extensibility and reliability, and easily integrates with other
applications without the need for pre-built connectors," said Tim Hines,
vice president of product management for Consona CRM. "With such actionable
technology, we're able to quickly go to market with our acquired products
and create new value for our existing customers."
From the contact center to field service personnel, KNOVA v7.1 uses patented
knowledge management and search functionality to allow for an intelligent
and personalized customer experience. Solution highlights include contact
center, forums, self-service, field service, knowledge desk, and guided
selling enhancements.
Million Handshakes v4.5 is a product suite used for dialog marketing
activities (including e-mail, direct mail, and telemarketing). Solution
highlights include a dialog designer, message designer, questionnaire
designer, customer Web profile, an internal customer data portal, and report
designer.
For pricing details, please contact the company directly.
We have no plans to review this product at this time.
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