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In-Depth Review
Cobalt Prospector
The Cobalt Group
2200 First Avenue South
Seattle, WA 98134-1408
Telephone: 206-269-6363
Toll Free: 800-909-8244
Email: info@cobaltgroup.com
Web:
http://www.cobalt.com/
For more than a decade, Cobalt's exclusive mission has
been to help automobile dealers and manufacturers increase their retailing
effectiveness and profits. Cobalt is leading the industry with innovative
marketing services, superb customer service, and unmatched industry
experience.
Predicting the Internet would bring significant change to the way people
advertised, bought and sold goods and services, John Holt co-founded The
Cobalt Group in 1995. He was co-CEO until January 2000; since then he has
served as the company’s sole president and CEO.
Under Mr. Holt’s guidance Cobalt has become a significant partner to the
North American automotive industry. Cobalt provides automotive retailing
applications and services to more than half the auto dealers in North
America and nearly thirty automobile manufacturers. Cobalt’s
industry-leading automotive retailing solutions span the customer lifecycle,
helping dealers spend their marketing dollars more efficiently while
maximizing the value of their prospects and customers.
Product: Cobalt Prospector
Current Version:
Category: SaaS Small Enterprise CRM Solution
Sub-Category: Vertical Solution - Auto Dealers
Client Platform:
Server Platform:
Database Platform:
Cobalt’s marketing services for dealers and dealer groups help you create
and convert more opportunities.
Create opportunities:
- The cornerstone of your Internet marketing, Cobalt
websites
draw consumers into your online showroom.
- ProCare
personal Account Advocates proactively tune and optimize your website
- Cobalt’s
PowerSearch Complete is an industry-leading Internet search
advertising service
- Dealix is the Internet’s top-rated source of new- and used-vehicle
3rd-party leads
Convert opportunities:
Cobalt supports you with
eCare, ProCare,
inventory exports, and
OEM
relationships.
For pricing details, please contact the company directly.
We have no plans to review this product at this time.
CRM solutions for auto dealers is a larger, but narrow vertical market.
We have yet to focus on this market, so we cannot make a meaningful
recommendation for this program at this time.
Short List:
If you are considering this program, you should also look at these other
CRM solutions:
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