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In-Depth Review
The MODE Suite
Ardexus Corporation
6300 Northwest Drive
Mississauga, Ontario L4V 1J7 CANADA
Telephone: 905-673-5668
Fax: 905-673-7948
Toll Free: 888-ARDEXUS
Email: info@ardexus.com
Web:
www.ardexus.com
Our Company
Based in Mississauga, Canada, Ardexus Inc. is the developer of Ardexus
MODE and WebMODE, Customer Relationship Management (CRM) solutions designed
specifically for small to medium-size enterprises.
Ardexus is the only Lotus Notes-based CRM vendor honored with ISM’s Top 15
CRM Small & Medium Business Software Award for six consecutive years.
Our History
Ardexus was formed in 1998 with the mission of providing application
software solutions to small to midsize businesses, enabling them to manage
their strategic customer information and empowering them to improve the
processes that handle their relationships with customers, driving increased
productivity. We are now a leader in providing CRM solutions in the small to
medium-size enterprise (SME) segment, but our focus remains much the same.
Our company evolved from the development efforts of a dedicated team looking
for ways to make their distribution company run more efficiently. In the
early nineties burgeoning technologies, like networking, communication and
collaboration, offered great promise to provide customers with a better
product, a better buying experience, and help them achieve dramatic cost
savings. The team had built the essential components of a CRM suite, applied
it to their distribution business and then put it to the test with their
salespeople. Efficiency and effectiveness increased; sales went up, and
costs went down.
Our Vision
Ardexus CRM solutions make a difference because our approach is
different. Ardexus solutions reflect over a decade of design, testing,
refinement and experience; it was developed by sales and marketing
professionals to make their own business run better. Our goal is to help
small to medium sized enterprises understand their own potential by bringing
a proven CRM solution in line with their exacting business needs. This
creates efficient, collaborative and effective marketing, sales and service
departments that have more time to face the customer, and this drives
results.
We are intimately aware of the goals and challenges that small and
medium-sized businesses are facing. We work closely with our customers to
understand the demands of their organizations in order to optimize our
flagship software suite, Ardexus MODE or our flexible, web-based CRM
solution, WebMODE, according to their needs.
Changes that are required to make the organization more customer-focused are
not easy to apply. There will be shifts in culture, and inevitable
resistance. We'll help you through because we have done it ourselves, and we
can put you on the right path to reap the rewards.
Product: The Mode Suite
Current Version: 6.0
Category: On-Premise Mid Market CRM Solution
Sub-Category:
Client Platform:
Server Platform: Lotus DOMINO
Database Platform:
Ardexus CRM solutions empower organizations by streamlining processes in
the Front Office and turning customer information into applicable knowledge.
Backed by a proven sales methodology designed by SalesWays, exceptional
ease-of-use and unparalleled functionality, our solutions drive
organizational effectiveness to allow you to connect on a higher level with
your customer.
With Ardexus CRM solutions, you can:
- Ensure 100% lead follow-up
- Leverage embedded sales methodology provided by SalesWays
- Manage your Front Office: Marketing, Sales and Service
- Turn customer information into profit-generating knowledge
- Mobilize your sales force with CRM on BlackBerry
- Receive informative, scheduled reports in your Inbox
- Drive repeat business and customer satisfaction
- Increase your efficiency and sales effectiveness
- Easily access accurate, on-demand forecasts
MODE's suite of products - including marketing, sales, and service
software - is the answer to all your CRM problems! The technology and
methodology behind MODE is intelligent, innovative, and logical. Each
individual program naturally integrates into the other, creating a 'customer
loop' of business processes that cover every aspect of CRM. MODE facilitates
not only the acquisition of new business, but also the maintenance and
development of existing business, always keeping you 'in the loop'!
Ardexus FIND™ – The marketing component of MODE, FIND is
where everything starts. The most important step in first attempting to
acquire business is to grab a potential customer’s attention.
Ardexus TASC™ – The sales component of MODE, TASC takes
information gathered in FIND to the next level. Using the patented genius of
Intelligent Response to unleash computer intelligence, the program helps
salespeople master the core competencies of selling, and subsequently
maximize sales potential.
Ardexus CARE™ – The service component of MODE, CARE handles
the customer relationship post-purchase, completely automating the daily
process of a service department. Taking care of everything from tracking
customer interactions to ongoing service calls, CARE is a fully functional
field service/help desk solution.
For pricing details, please contact the company directly.
A fully updated review of this product should be available real soon now!
Join the Conversation!
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Rich's Recommended Web Sites
Be sure to visit Keith's web site to learn his latest thoughts on the
challenges of successful CRM projects.
http://www.salesways.com/
Rich's Recommended Reads
Book Description
Sales Automation Done Right resurrects and embodies the notion that the
computer and the sales process are a perfect fit. It also attempts to
disentangle the ever present, and often dangerous, confusion that exists
with the terms SFA and CRM.
All aspects of sales automation are explored, including the management of
territory, accounts and contacts. But, most importantly, the heart of the
book centers on the sales opportunity and the sales cycle, with in-depth
analysis of sales methods, that, with the help of technology, can vastly
improve sales effectiveness.
Anyone with an interest of applying technology to sales will find something
of value in these pages: business executives, sales and marketing managers,
sales administrators, and yes, the important link in the chain, salespeople
the world over.
About the Author
Keith Thompson is the founder of Ardexus Corporation, an award winning
company in the field of Customer Relationship Management. He has a doctorate
in Physics from the University of Reading in England and completed a Post
Doctoral Fellowship at the University of Toronto in Canada, before moving
into the field of high technology sales.
He worked in field sales positions for over ten years before setting up his
own sales and distribution company, which grew to become one of the largest
in Canada, being purchased by a global bioscience company in 2001.
Throughout his professional sales career, he has been devoted to devising
ways in which computer technology can revitalize and simplify the issues
that surround the complexity of the sales process, and in so doing, provide
benefit to the health and success of the business.
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