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Relationship Marketing

Rich's Recommended Web Sites

Jill Griffin's Loyalty Solutions

Jill Griffin is an internationally recognized expert on customer loyalty. Her groundbreaking book, Customer Loyalty: How To Earn It, How To Keep It, gained business best-seller status in 1997. She was among the first to point out that even customers who are satisfied will readily switch suppliers for greater convenience or lower costs and that companies must do more that merely satisfy customers - they must engender loyalty.

http://www.loyaltysolutions.com/

Rich's Recommended Reading List

Customer Loyalty: How to Earn It, How to Keep It, New and Revised Edition by Jill Griffin

Nurturing Customer Relationships by Jim Cecil, Eric Rabinowitz, Carol Ellison & Karin Rex

Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal by Jill Griffin

Relationship Marketing by Ian Gordon

The One To One Fieldbook by Don Peppers & Martha Rodgers

The Loyalty Effect by Frederick F. Reichheld

What Customers Value Most by Stanley A. Brown

Customers as Partners by Chip R. Bell

Marketing For Keeps by Carla B. Furlong

Customer Specific Marketing by Brian P. Woolf

Buy these books from Amazon.com

Have a question about this topic?

Then please just email me your question! If the answer is short & sweet, I will pop you back an answer. If the question requires further research, I will look into it and post the reply on my blog, AskRichBohn.com, to share with others. As always, you can email me at rich@sellmorenow.com !

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