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Marketing - General Issues

Rich's Recommended Web Sites

Peppers & Rogers Group

Peppers & Rogers Group is the 1to1® Strategy division of Carlson Marketing dedicated to helping its clients improve business performance by acquiring, retaining and growing profitable customers. As products become commodities and globalization picks up speed, customers have become the scarcest resource in business. They hold the keys to higher profit today and stronger enterprise value tomorrow. We help clients achieve these goals by building the right relationships with the right customers over the right channels.

http://www.peppersandrogers.com/

Marketing Roadmaps

"If you don't know where you are going, any road will take you there," wrote Lewis Carroll in "Alice in Wonderland." Marketing Roadmaps is Susan Getgood's blog about where we are going as marketers, with a little bit about where we've been (the wrong turns and the right turns.) It's also about turning down new roads to explore new ideas. I hope you'll join me on the journey.

http://getgood.typepad.com/getgood_strategic_marketi/

SalesVantage.com

SalesVantage.com is the Internet’s only Business Directory & Newsfeed designed exclusively for Sales, Marketing & Advertising Executives. Our mission is to provide a Web Portal that informs Sales, Marketing and Advertising Executives and connects them to the suppliers and resources they need. See the links below for an excellent collection of articles on the following topics:

BrandBuilding.com

This is a consultant sponsored site with some good tutorials on building healthy brands

www.brandbuilding.com

Guerrilla Marketing Online

This site subscribes to the theory that the primary advantage of a small business is the use of unconventional marketing techniques. Offers a weekly update of marketing ideas.

www.gmarketing.com

U.S. Chamber of Commerce

Lots of useful info here!

http://www.uschamber.org/

Rich's Recommended Reading List

Segmentation and Positioning for Strategic Marketing Decisions by James H. Myers

Marketing Myths That Are Killing Business by Kevin J. Clancy & Robert S. Shulman

Crossing The Chasm by Geoffrey A. Moore

Inside The Tornado by Geoffrey A. Moore

Silver Linings by Herschell Gordon Lewis

Targeting Transitions by Paula Mergenhagen

Buy these books from Amazon.com

Have a question about this topic?

Then please just email me your question! If the answer is short & sweet, I will pop you back an answer. If the question requires further research, I will look into it and post the reply on my blog, AskRichBohn.com, to share with others. As always, you can email me at rich@sellmorenow.com !