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Welcome to the Snake Bite Kit!
We help small and medium size companies discover, and then learn to
effectively use, the one software solution that will assure the success of
your business!
Many people in sales & marketing are on a never ending quest for the
"silver bullet," the magic answer that will mean no more prospecting, lost
sales, or whatever. Some of you might even think CRM is your "silver
bullet." Well, I grew up in the Vince Lombardi school of management and
there ain't no silver bullet folks! If you have some fundamental problems
with your sales or marketing strategies, CRM won't make them magically
disappear.
Success in sales is based on doing a whole lot of little things - just
right. But, I know you are all too busy to try and master all of these
little things. That's why I call this section the "Snake Bite Kit." If you
have ever been hiking in rattlesnake country, you probably carried a snake
bite kit. You hope you never need it. But if you do, you need it bad! Treat
these pages as your own sales & marketing snake bite kit. The next time you
get bitten by some sales or marketing problem, perhaps you will find some
instant relief here! This is also where I provide my Rich's Recommended
Reads and Rich's Recommended Web Sites for each topic listed.
As is my custom, the list below is organized according to the challenges
you are likely to face as you work prospects through the Total Customer
Relationship Management life-cycle. It is a long page. So, scroll through it
at your leisure. You are sure to find a fresh idea that just might solve an
urgent customer challenge you face everyday!
Reminder: I am updating all of these pages! It will take me a while. So,
if you have a specific immediate challenge, just let me know!
Personal Sales Issues
Getting Ready To Sell
Territory
Management
Product
Information
Competitor
Analysis
Personal Selling
Discovering Requirements & Handling Objections
Closing Orders
Opportunity Management
Configuration Management
Quotations & Proposals
Planning & Deployment
Proactive Sales Management
Sales Force Administration
Marketing Issues
International Marketing
Marketing Support Issues
Marketing
Automation
Lead
Qualification & Distribution
Marketing Operations Management
Collateral Fulfillment
Online
Incentive Promotions
Marketing Research
Survey
Management
Partner Management Issues
Ebusiness Support Issues
Sell-Side
Commerce
Sales Configuration
Internet Marketing Tools
Affiliate
Marketing
Successful CRM Projects
Evaluating Requirements
Planning and
Procurement
Sales & Enterprise Management
Sales Role in the Corporation
Total
Customer Service
Collaboration with Accounting & Finance
Call Center Support Issues
Inbound Call Support
Automated Call Distribution (ACD)
Interactive Voice Response (IVR)
Outbound Call Support
Predictive
Dialer
Workforce
Management
Computer Telephony Integration
Customer Support Issues
Web Self-Service
Help Desk Management
Field Service
Management
Customer Support Operations Management
Performance
& Productivity Management
Change
Requests
Customer
Feedback
Service
Agreements
IT Management Issues
If you have other specific issues you would like to see us explore, just
e-mail them to me. If it looks like something people might be interested
in, I will research it and publish a response here.
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