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Sales Achievement Platform
Holden International
20 Executive Court, Suite 1
South Barrington, Illinois 60010
Telephone: 847-852-2400
Fax: 847-852-2401
Email:
info@holdenintl.com
Web:
http://www.holdenintl.com/
In 1974 Jim Holden embarked on a sales career with a Boston-based
technology firm after completing his engineering studies at Northeastern
University. Jim's intellectual curiosity and drive to succeed led him to
delve deep into the world of sales in order to better understand the
profession. He approached the sales process with the scientific,
process-oriented mind of an engineer and the desire to find a more effective
way to sell.
A new methodology. A whole new industry.
By applying objective, analytical thinking to selling, which had always
been perceived as a subjective and speculative art, Jim was able to develop
a nontraditional, step-by-step process to achieve sales success.
Jim Holden's research and analysis resulted in the application of a
structured and repeatable process to the art of selling. This innovative
thinking became the foundation for the groundbreaking Power Base® Selling
methodology and a whole new industry.
In 1979 Jim Holden founded Holden International with the goal of providing
value to clients by creating innovative methods to improve sales
effectiveness. His mission was to empower organizations to excel while also
helping sales professionals achieve success both professionally and
personally.
A company driven by innovation
In the years that followed, Holden International broke new ground in the
sales profession by introducing a variety of innovative and
paradigm-shifting concepts, including: addressing the treatment of politics
in selling, competitive strategy formulation, and opportunity analysis to
qualify and win business; employing a four-stage model to characterize and
clarify sales proficiency; and aligning the sales process with human
resources and marketing to enhance sales success.
Holden International's thought leadership was supported and enhanced with
the publication of Power Base Selling: Secrets of an Ivy League Street
Fighter, Jim Holden's best-selling book that explains what is often referred
to as "the gold standard for sales methodologies."
An expanded view for success
By 1999, with the publication of Jim Holden's second book, World Class
Selling: The Crossroads of Customer, Sales, Marketing and Technology, Holden
International had grown exponentially and its focus had expanded to include
not just sales professionals, but entire organizations.
This organizational view of sales effectiveness was the catalyst for several
exciting Holden innovations.
In 2003, Holden International introduced the Creating Demand process, a
methodology developed in response to the challenges of industry competition
and commoditization. Creating Demand helps sales professionals move up a
client's value chain by creating new opportunities rather than merely
responding to client-generated requests for proposals.
The Fox concept
Holden International also introduced the concept of "the fox," a powerful
person who is the center of influence within an organization's informal
political structure, but often works behind the scenes and "pre-wires"
decisions. Finding and partnering with a fox will advance both your company
and your own career. The fox concept is further explained in Jim Holden's
third book, The Selling Fox.
The Sales Achievement Platform
Holden International is the first to bring together consulting services,
training, software and executive search into a truly innovative platform.
The most recent innovation is the Holden International Sales Achievement
Platform. Introduced in 2007, it is a holistic, fully integrated, and
customizable approach to driving sales achievement across an organization
and is the culmination of almost thirty years of proven, real-world
experience and results. The Holden Sales Achievement Platform incorporates
the latest innovations offered by Holden: the fully integrated executive
search option and efox, an intuitive, sophisticated, graphically intense
software solution that provides win/loss indicators and coaching insight
driven by artificial intelligence.
Sales achievement through innovation
Today, Holden International is a global company known around the world
for powerful thinking and an impressive track record of proven results. The
company that began nearly thirty years ago as one man with a passion for
sales and a desire to improve the selling process has become the industry
leader that has trained over 300,000 sales professionals. Today, Holden
International is made up of top professionals who live and breathe sales and
are driven to improve the sales process by producing usable, sustainable,
and profitable practices that provide real-world value for our clients and
enable them to quickly attain the highest expression of the selling
profession.
The Holden International Sales Achievement Platform is a holistic, fully
integrated, and customizable plan of action that is the result of
innovative, original thinking backed by nearly thirty years of real-world
experience and empirical results.
The platform's powerful combination of consulting services, training,
software and executive search capabilities helps clients improve their sales
process and achieve their sales goals by outperforming the competition.
Short List:
This methodology is supported in the following
CRM solutions:
Rich's Recommended Web Sites
http://www.efox.com/website/
Rich's Recommended
Reading List
Buy these books from Amazon.com
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