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Direct Marketing

The practice of delivering promotional messages directly to potential customers on an individual basis as opposed to through a mass medium.

Rich's Recommended Web Sites

SalesVantage.com

SalesVantage.com is the Internet’s only Business Directory & Newsfeed designed exclusively for Sales, Marketing & Advertising Executives. Our mission is to provide a Web Portal that informs Sales, Marketing and Advertising Executives and connects them to the suppliers and resources they need.

http://www.salesvantage.com/article/list.php?c=5

ListsNow.com

ListsNOW.com gives all Direct Marketers, small, medium, large and even SOHO businesses on line access to the same lists used by the major mailers, without the usual minimums, along with a wealth of other resources that can make your marketing efforts more productive and cost effective.

www.listsnow.com

Direct Marketing Publishers

Direct Marketing Publishers specializes in book publishing, seminars and consulting services – focusing on how you can realize better results from your marketing efforts. In addition, DM Publishers brings you immediate access to a free monthly newsletter full of insights, tips current news and articles to keep you informed. You'll find innovative, practical marketing ideas and recommendations you can use to achieve success while building stronger, more profitable relationships with prospects and clients.

www.dmpublishers.com

Idea Direct Marketing

Here you will find valuable ideas on how to grow your business using direct marketing.

www.ideadirect.com

Direct Marketing Association

www.the-dma.org

Target Marketing

Target Marketing, founded in 1977 (as ZIP Target Marketing), is the authoritative source direct marketers turn to for hands-on, how-to, nuts ‘n bolts information that is kept and referred to for months. Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

http://www.targetmarketingmag.com/

Denny Hatch's Business Common Sense

http://ga1.org/tmgroup/subscribe_commonsense.html

Online Datacards™ Direct Marketing Search Engine™!

http://www.onlinedatacards.com/asp/dmse.asp

Rich's Recommended Reading List

2,239 Tested Secrets for Direct Marketing Success by Denny Hatch & Don Jackson

World's Greatest Direct Mail Sales Letters by Herschell Gordon Lewis & Carol Nelson

Successful Direct Marketing Methods by Bob Stone

Winning Direct Response Advertising by Joan Throckmorton

Integrated Direct Marketing by Ernan Ronan

Direct Marketing Rules of Thumb by Nat G. Bodian

Buy these books from Amazon.com

Have a question about this topic?

Then please just email me your question! If the answer is short & sweet, I will pop you back an answer. If the question requires further research, I will look into it and post the reply on my blog, AskRichBohn.com, to share with others. As always, you can email me at rich@sellmorenow.com !