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Data Quality, Statistics & Data Sources
Most companies face a common obstacle in their efforts to become
customer-driven: the lack of unique, complete, and accurate customer
information. Even companies that have implemented customer relationship
management applications often have fragmented customer data.
The reason? Customer data continues to be created, updated, and
maintained in non-CRM systems. Also, CRM applications are often
implemented within a department or division, rather than across the
enterprise. As a result, customer information remains fragmented and
duplicated across the organization, resulting in an incomplete view of
the customer.
Technology analyst firm Gartner defines Customer Data Integration as
"the combination of the technology, processes, and services needed to
create and maintain an accurate, timely, and complete view of the
customer across multiple channels, business lines, and, potentially,
enterprises, where there are multiple sources of customer data in
multiple application systems and databases"1.
1. Competition Heats Up in the CDI Market, John Radcliffe, Gartner
Research, October 7, 2004
Rich's Recommended Web Sites
Customer Data Integration Portal
http://www.dmreview.com/portals/portal.cfm?topicId=1023566
DataFlux
Useful resources on data quality
http://www.dataflux.com/Resources/index.asp?v=sq
Rich's Recommended
Reading List
Buy these books from Amazon.com
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rich@sellmorenow.com !
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