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Database Marketing
Database marketing is a systematic approach to the gathering,
consolidation, and processing of consumer data (both for customers and
potential customers) that is maintained in a company's databases.
Although databases have been used for customer data in traditional
marketing for a long time, the database marketing approach is
differentiated by the fact that much more consumer data is maintained,
and that the data is processed and used in new and more sophisticated
ways. Among other things, marketers use the data to learn more about
customers, select target markets for specific campaigns (through
customer segmentation), compare customers' value to the company, and
provide more specialized offerings for customers.
Rich's Recommended Web Sites
Database Marketing from Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Database_marketing
Database Marketing Institute
http://www.dbmarketing.com/
National Center for Database Marketing
http://ncdmevents.com/winter/
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