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CRM Implementation Issues

If you are responsible for creating profitable customer relationships at your company, check out BPT Partners' CRM Certified(TM) training. This is a first-of-its-kind internet-based training series based on CRM at the Speed of Light, the best selling book by Paul Greenberg and the successful global seminar series of the same name. CRM Certified eLearning is brought to market by worldwide customer relationship management (CRM) experts, BPT Partners in coordination with human performance improvement and eLearning specialists RWD Technologies. The five course program titled Certification in Applied CRM provides the theory and methodology to allow individuals and organizations to design, develop, deploy and fine-tune customer relationship management business strategies. CRM best practices are brought to you by the industry's top experts and delivered via a next-generation eLearning platform.

CRM Certified training is now available online enabling students to take courses at their own pace and at their own convenience. This program is endorsed by Rutgers University Center for CRM Research, CRMGuru.com, the National CRM Association and Greater China CRM.

The first series of courses leads to Certification in Applied CRM Strategy. These courses will show you how to:

Create customer driven strategies that improve long-term customer equity and shareholder value.
Identify, acquire, serve and grow profitable customers.
Deploy a set of 'best practices' for evaluating and implementing CRM process and technology innovation.
Design and optimize the customer experience that delivers the maximum value for value received.
Create organizational strategies and action plans that enable CRM success.

CRM Certified is hosted by RWD Technologies, specialists in eLearning and organizational performance, and developers of the University360(R) eLearning solution (U360). With its easy to use interface and Web-based administrative tools, U360 is a full-featured learning environment that delivers training programs anytime and anywhere to anyone with a computer and access to the Internet.

For more information visit www.university360.com/bptpartners

Rich's Recommended Web Sites

CRMAdvocate

CRMAdvocate is everything you need to know about CRM because we do the hard work for you consolidating over 40 sources of CRM knowledge into one, easy to read format. Isn't that what an Advocate should do?

http://www.crmadvocate.com/

The CRM Association

CRM Association represents the Customer Relationship Management (CRM) industry and all its constituents. CRM represents what is now becoming an organized body of knowledge and strategy to be reckoned with. The CRM Association aims at representing the industry as not just a purveyor of knowledge and information, but an action-oriented association that will protect and promote the interests of customer relationship management and its institutions and provide the members with the tools that it needs to enrich and improve that customer experience – be it the member’s direct customers or the customers of the members customers.

http://crmassociation.org/

CRMguru.com

The World's No. 1 Customer Management Portal, Serving 300,000 Business Leaders MonthlyThis is the place to find Real CRM Gurus and Real Answers to your questions about Customer Relationship Management.

http://www.crmguru.com/

Selling Power

This is a great site and a wonderful resource for every sales professional! However, to get the best information on this topic, you have to take an extra step: Once you get to the home page, look for the "Search" box - usually near the upper left corner. Then simply type "crm" in that box and click "Go." You will instantly get a nice selection of articles that will surely inspire you and help you with your problem! One more thing, the first time you do this, you must register with the site. Don't worry! It's free and innocent!

http://www.sellingpower.com/

Search CRM

http://searchcrm.techtarget.com/

destinationCRM.com

From the editors of CRM Magazine, destinationCRM.com features are designed to serve leaders engaged in the development of customer-centric e-business initiatives and ventures at their companies.

http://www.destinationcrm.com/

CIO

An archive of CRM articles appearing in CIO magazine

http://www.cio.com/archive/index_customer_relations.html

ITtoolbox CRM

Brought to you by ITtoolbox CRM, a very good resource with a more technical bent.

http://crm.ittoolbox.com/

Customer Management Community (CMC)

The Customer Management Community (CMC), Europe's leading CRM service, provides highly valuable news, information, advice and best practice case studies to help members make the most of customer management activities, achieve core business objectives and help improve the ROI of your CRM programs.

http://www.insightexec.com/

Rich's Recommended Reading List

Secrets of Customer Relationship Management by James G. Barnes

The Relationship-Based Enterprise by Ray McKenzie

CRM at the Speed of Light by Paul Greenberg

The Customer Marketing Method by Jay Curry

Accelerating Customer Relationships by Ronald S. Swift

The Customer Differential by Melinda Nykamp

Capturing Customers.com by George Colombo

The Customer Relationship Management Survival Guide by Dick Lee

Buy these books from Amazon.com

Have a question about this topic?

Then please just email me your question! If the answer is short & sweet, I will pop you back an answer. If the question requires further research, I will look into it and post the reply on my blog, AskRichBohn.com, to share with others. As always, you can email me at rich@sellmorenow.com !