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Catalog Management

Sure, you have a pretty web site. But a good old fashioned catalog might still help you reach more customers!

Ernie Schell is author of "The Guide to Catalog Management Software." Here is a recent article of his that you might find useful.

13 Pitfalls to Avoid When Acquiring an Order Management System By Ernie Schell

http://www.catalogsuccess.com/sics/288249858432954.bsp

Rich's Recommended Web Sites

Catalog Success

Founded in 1999, Catalog Success is the only industry magazine that provides practical information and ideas catalogers can use to do their jobs more profitably. It provides readers with solid, how-to information, case studies and advice from leading experts on catalog creative, production/printing, e-commerce, fulfillment, merchandising, database marketing, lists and media, and customer relationship management.

http://www.catalogsuccess.com/

http://www.catalogsuccess.com/sics/catalogmarketing.bsp

Catalog Solutions

http://www.catalogsolutions.net/

http://www.catalogsolutions.net/ShowView/tools

Rich's Recommended Reading List

Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells by Jack Schmid

Buy these books from Amazon.com

Have a question about this topic?

Then please just email me your question! If the answer is short & sweet, I will pop you back an answer. If the question requires further research, I will look into it and post the reply on my blog, AskRichBohn.com, to share with others. As always, you can email me at rich@sellmorenow.com !

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