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Business-to-Consumer Marketing

The Business-to-Consumer Marketing focuses on analysis, development, and marketing of goods and services for sale to consumers using store, catalog, and electronic buying methods. B2C marketers must develop knowledge, market skills, and experience relating to: store management, site management, consumer segmentation, interactive retailing, and development of marketing strategies for reaching consumer markets.

Consumer marketing is essentially about creating meaning. It is about recognizing times of turbulence in the consumer culture, infusing brands with meanings that resonate with the culture, and then evolving those meanings just when the culture is ready to move on. While the 'what' of marketing is important, it is the 'how' that matters most in today's world of proliferating products, sophisticated competitors, and savvy consumers. Consumer Marketing Strategy goes beyond conventional marketing approaches, helping professionals in diverse marketing-related roles to figure out innovative ways to overcome all the noise, garner attention, and attract buyers.

Rich's Recommended Web Sites

Consumer Marketing Consultants, Consumer Marketing Agencies

http://www.salesvantage.com/d/Marketing_Consultants_Consumer/

Rich's Recommended Reading List

New Consumer Marketing: Managing a Living Demand System by Susan Baker

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