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Business-to-Business Marketing

Business-to-business marketing or business marketing is a broad concept which encompasses the marketing of business services, industrial products and reseller phenomena with domestic and/or global perspectives. It includes industrial marketing, which historically connotes industrial product marketing. Business marketing phenomena occur with all transactions, exchanges and relationships between any dyad involving organizations, institutions or resellers.

Rich's Recommended Web Sites

BtoBonline.com

B-to-B-online.com is the site for Marketing Strategists. In addition to delivering the most up-to-date news our site also provides articles and features from BtoB Magazine, as well as research and links to other resources. On average, over 70,000 users visit BtoBonline.com every month for the latest news and information about the b-to-b world. Visit our site today to see what a great resource it can be for you. There is no better way on the web to reach top level marketers looking for b-to-b resources and solutions.

http://www.btobonline.com/

B2B Email Marketing

The purpose of this blog is to provide you, the reader, with valuable resources and tips to improve your B2B email marketing campaigns. I'm not trying to re-invent the wheel. There is a wealth of information available on the internet already. I will select the most useful resources and articles and refer to them in this blog. Occasionally you'll also find tips and tricks from my own experience.

http://emailmarketing.typepad.com/bestpractices/

B2B Lead Generation Blog

In 1995, InTouch was founded in response to the emerging challenge of effective B2B lead generation strategies with a strong sense that lead generation and telemarketing were sorely due for some fresh ideas. Today, InTouch continues to rapidly grow, acknowledged as thought leader in the area of lead generation and a leading provider of lead generation services for the complex sale.

http://blog.startwithalead.com/

B2Blog

I am a marketing manager for a manufacturing company. I started B2Blog to have a place to talk about the dramatic changes in industrial marketing. Because I am writing a personal blog about my professional life, I prefer to keep my exact identity and employer on the QT.

http://www.b2blog.com/

MarketingSherpa

MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals.

http://library.marketingsherpa.com/

Rich's Recommended Reading List

Business to Business Direct Marketing by Bernie Goldberg & Tracy Emerick

Business-to-Business Marketing by Victor L. Hunter with David Tietyen

Business to Business Direct Marketing by Robert W. Bly

Buy these books from Amazon.com

Have a question about this topic?

Then please just email me your question! If the answer is short & sweet, I will pop you back an answer. If the question requires further research, I will look into it and post the reply on my blog, AskRichBohn.com, to share with others. As always, you can email me at rich@sellmorenow.com !