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 Advertising


 

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      Rich's Recommended Web Sites

SalesVantage.com

SalesVantage.com is the Internet’s only Business Directory & Newsfeed designed exclusively for Sales, Marketing & Advertising Executives. Our mission is to provide a Web Portal that informs Sales, Marketing and Advertising Executives and connects them to the suppliers and resources they need.

http://www.salesvantage.com/article/list.php?c=2

Advertising on About.com

About.com was founded in 1996 with a simple premise, that people are the best Guides to the Internet. We have built on that belief over the past decade. Today, when you read an article on About.com, you are tapping into a powerful network of 500 Guides -- smart, passionate, accomplished people who are experts in their field. Our Guides have written books, appeared on national television and won many awards in their field. For instance, our Headaches Guide was recently recognized as a top patient advocate by the National Headache Foundation. Our Table Tennis Guide is a two-time Olympian and our Pediatrics Guide is a board certified Pediatrician & Fellow of the American Academy of Pediatrics.

http://advertising.about.com/

Advertising Age

http://www.adage.com/

 

 


      Rich's Recommended Reading List

My Life in Advertising and Scientific by Claude Hopkins

Ogilvy on Advertising by David Ogilvy

Tested Advertising Methods by John Caples

How to Write a Good Advertisement by Victor O. Schwab

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly

Secrets of Successful Direct Mail by Dick Benson

http://www.thebensonbook.com/

The Robert Collier Letter Book by Robert Collier

http://robertcollierpublications.com/letterbook.cgh

  Buy these books from Amazon.com

 


 

      Have a question about this topic?

Then please just email me your question! If the answer is short & sweet, I will pop you back an answer. If the question requires further research, I will look into it and post the reply on my blog, AskRichBohn.com, to share with others. As always, you can email me at rich@sellmorenow.com !

 

 

 


 

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