Wintouch® eCRM 
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 In-Depth Review

 Wintouch® eCRM


 
 Touchtone Corporation
 3151 Airway Avenue, Building I-3
 Costa Mesa, CA 92626-4624

 

Telephone:  714-755-2810
Fax: 714-755-3795
Toll Free: 800-786-8663
Email: info@touchtonecorp.com
Web:  http://www.touchtonecorp.com/wintouch.htm

 

 

 

 About the Company:

Founded in 1991, Touchtone's goal was to develop client/server software for IBM iSeries – AS/400 users. Today, Touchtone's list of success stories reads like a Who's Who of today's most recognized market leaders, including Coca-Cola Enterprises, Disney, Enterprise Rent-A-Car, Mobil Oil, Porsche, Nissan, Sony, and Toshiba. Over the years, Touchtone has established a strong reputation for delivering powerful software solutions and outstanding customer support.

Touchtone has enjoyed steady annual growth, in part because the company has recognized and adapted to changes in the computer industry. The company is committed to ongoing improvements to its existing software as well as developing new offerings using Java and WebSphere technology. Touchtone products in development will reach into additional markets, continuing to utilize cutting-edge technologies.

Touchtone is currently a member of the IBM Tools Network™, IBM's ISV Advantage Initiative and an IBM Premier Business Partner. All Touchtone products are IBM iSeries ServerProven™ solutions. In addition, Wintouch eCRM is an IBM e-business solution and an IBM Value Add Enhancement solution.

Touchtone is privately held and completely owner financed. Reza Saraf, Founder and CEO, has over 20 years of entrepreneurial and development expertise.

 

 Product:  Wintouch® eCRM
Current Version:  6.3
Category:  On-Premise Mid Market CRM Solution
Sub-Category:
Client Platform:
Server Platform:  IBM iSeries/WebSphere
Database Platform:  IBM DB2

 

 About the Product: 

Wintouch eCRM is a native iSeries – AS/400, client/server solution that is installed on the IBM iSeries server, not on desktop or laptop units. Wintouch utilizes a Java applet, as well as, WebStart for easy browser access to the AS/400 using the Internet or your company intranet.

Now you can have quick, easy access to customer data and ERP systems, without maintaining software on a client unit! Wintouch gives you all of the front and back end iSeries data you need in a data packet that is easily accessed in your office, home, or even on the road using Wintouch Lite remote sync and uploading later, or Wintouch for WebSphere real-time access to laptops, PDAs, and Smart Phones.

The Wintouch Advantage

Unlike other CRM solutions, Wintouch is not just another Customer Relationship Management solution or simply a Sales Force Automation solution and definitely not a series of expensive modules, but a complete, economical, enterprise-wide resource management solution.

Utilizing the latest Java applet technology or WebSphere middleware and any Internet browser or company intranet, Wintouch enables server access from each client or desktop unit. In addition to CRM functions, we can even give you web access to your ERP or other iSeries application data such as accounting, production, inventory, shipping or engineering.

Growing Revenue: This unique data access capability can add important information to a salesperson’s arsenal to target the right accounts, or to use workflow tools to ask cross-sell and up-sell questions that land new business. Customer service reps using Wintouch can know which accounts are in arrears or when they should sell more of your company’s products or services.

Reducing Maintenance Costs: If your IT department is spending too much time maintaining PC software, synchronizing CRM databases or formatting data for your company’s CRM system, you owe it to yourself to consider Wintouch eCRM. Our client/server solution eliminates software on PCs and gives essential access to key data residing on the iSeries.

CRM Integration with ERP or back end system data: What’s the use of CRM if it is not giving sales and customer service staff the data they need to grow your business? Wintouch eCRM can be easily integrated to provide key account data on current sales standings, inventory, production or accounting data. This enables sales people to know what products to cross-sell or up-sell, or production status, for example, and who not to sell to because they haven’t paid their bills. How much revenue or customer goodwill can you generate with this information?

Web Enabling Green Screens: Wintouch eCRM uses Java applets to web-enable green screen information. Because our server software resides on the iSeries, it is easy to display green screen information in Wintouch, where the client side is a Java applet. From here, you can also sort data and generate reports against any of the fields populated with your green screen data. You are working with pop-up boxes of your beloved green screens.

Green screens can also be transformed in Wintouch for WebSphere for a similar look and feel to the rest of your WebSphere applications. There are various levels of integration to WebSphere from the most basic where the RPG application is running in the background to the more expensive, complete overhaul of the application using Java with colors to match your website or intranet, drop-down boxes, interactive calendars and condensing multi page green screen applications to a single page or to many fewer pages than the original RPG code.

Protect your existing AS/400 investment: You’ve heard the expression: "If it ain’t broke, don’t fix it." The same applies to your iSeries applications that are working just fine, especially the green screen applications. If you want the data to be more available, let us populate our web-accessible CRM software with the data you need. Then you can view it from any Internet browser, as well as search it, sort it, generate reports with it and update it from a far more user-friendly environment in Wintouch. Why spend hundreds of thousands of dollars to replace a system that Wintouch can make as user-friendly as you want it to be?

And now with Wintouch for WebSphere and Wintouch Business Integration, you can integrate other servers and data with Wintouch and your iSeries. Wintouch Business Integration allows your business to integrate back end systems and processes so you can gain full value from generations of investment in multiple platforms, databases and applications – even homegrown applications.

Reduce Administration Costs Significantly: No client or desktop PC updates are necessary. Wintouch is installed on your iSeries server and accessed by client/desktop units using the Internet or your company's Intranet. All you need is Internet access or a company intranet. Upgrades to the software are all on the server-side.

Wintouch eCRM is complete enterprise-wide Web-enabled, Customer Relationship Management software solution that includes:

  • Customer Service and Support: Provides all customer, contact and activity information in one location with integrated email, chat and terminal emulation.
  • Enterprise Resource Management (ERM): Provides fully customizable account screens to manage purchasing, suppliers, vendors, prospects, employees, applicants, assets, projects, events, track competitors and much, much more.
  • Sales Force Automation (SFA): Facilitates and automates processes and workflow in the sales cycle, including contact management, sales opportunity identification and tracking, and sales forecasting.
  • Marketing Automation (MA): Provides solutions for lead distribution and marketing campaign management including, targeting, planning and analysis.
  • Partner Relationship Management (PRM): Enables channel tracking and provides administrator controlled levels access to the enterprise server.
  • Human Resources Management (HRM): Manage job openings, candidates and new-hires, as well as, maintaining secure records on existing employees and work performance evaluations.
  • Vendor Management: Manage vendors or set up a web portal for approved vendors to view RFQs and submit proposals.

In addition, Wintouch is customized for many industries such as automotive, aviation, banking and financial services, fleet management, healthcare, insurance, member organizations, printing, shipping and wholesale distribution.

 Price:

 For pricing details, please contact the company directly.

 

 

 In-Depth Review:

 We have no plans to review this product at this time.

 

 

 

 Have a question about this program?

Then please just email me your question! If the answer is short & sweet, I will pop you back an answer. If the question requires further research, I will look into it and post the reply on my blog, AskRichBohn.com, to share with others. As always, you can email me at rich@sellmorenow.com !

 


 Short List:

 If you are considering this program, you should also look at these other CRM solutions:

 

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 Infor  Infor CRM
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 Oracle Corporation  Oracle JD Edwards World 
   

 

 

 

 


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