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In-Depth Review
FirstWave
FirstWave Technologies, Inc.
7000 Central Parkway
Atlanta, GA 30328
Telephone: 678-672-3100
Fax: 678-672-3130
Toll Free: 800-540-6061
Email: info@FirstWave.net
Web:
http://www.firstwave.net/
FirstWave Technologies brings customers solutions for the complete sales
life cycle helping you generate leads, increase sales, and retain your
valued customers. Since 1984, we’ve pioneered the sales automation field and
now offer innovative lead generation services including robust delivery of
B2B email campaigns and compelling e-newsletters.
FirstWave recently introduced Adtracker™ to help customers identify and
track visitors coming to their websites via Google AdWords and other
pay-per-click and banner ad services.
All of these services are supported by web-based marketing, sales, and
customer experience management applications. All services and applications
stand alone or integrate with others so you can design the sales cycle
solution best suited to your needs.
Product: FirstWave
Current Version:
Category: SaaS Mid Market CRM Solution
Sub-Category: Vertical Solution - On-Demand
Marketing Automation
Client Platform:
Server Platform:
Database Platform:
SALES LIFE CYCLE SOLUTIONS
FirstWave brings you six sales life cycle solutions for
marketing, sales, and customer management efforts. Choose any or all that
meet your needs.
-
Wave Marketing Module™ to create, manage, and track
marketing campaigns
-
Wave Sales Module™ to track and manage sales
activities, tasks, opportunities, and contracts
-
Wave Customer Module™ to manage customers for upsell
opportunities to increase sales and revenues
-
Wave Support Module™ to deliver outstanding support
and retain customers
-
Wave Customer Portal™ to streamline customer contact
and use of services
-
Wave Market Feedback Module™ to connect the customer
experience to service development
Marketing Module: Define, Execute, Manage Marketing Campaigns and Score
Leads
Our Marketing Module helps you execute, manage, and track
campaigns so you maximize return on your marketing investments.
Score leads and send the hottest ones to sales for immediate action and
quicker sales results.
You determine scoring rules and track lead scores for each campaign or
event. Maximize your sales resources by focusing attention on those most
likely to buy. Avoid wasting time on warm leads. Nurture them so you’ll be
first in mind when they are ready to buy. Manage goals, budgets, and
expenses, and combine multiple events to form one campaign. Score email
campaign leads based on pages viewed. Score event leads based on
registration, attendance, and expressed interests. Develop a profile of
campaigns and events that consistently lead to sales.
Sales Module: Track Opportunities and Drive More Sales Through Your
Pipeline
Our Sales Module helps your team manage opportunities,
forecast revenues, and close business.
Track leads and opportunities to maximize your sales resources. Manage your
pipeline to act on the hottest leads immediately and nurture warm leads so
you are first in mind when they are ready to buy.
Launch the application from Outlook to tie activities to results. Easily
create leads and opportunities without leaving Outlook. Track emails sent
and received by the sales team. See results via real-time reports, including
win-loss analysis, pipeline movement, lead incubation and loss, and
activities by sales staff. Close the loop on previously disconnected
activities.
Customer Module: Manage Customers for Retention and Upselling
Opportunities
Our Customer Module helps you upsell by tracking
activity, segmenting, and continuously engaging customers.
The application brings you a 360-degree view of customer activity and
details. Track contacts for each customer including details and activities.
Keep customers up-to-date and accessible throughout the relationship.
See performance results via real-time reports, including activity by agent,
customer information, and customers with issues.
Support Modules: Support, Customer Portal, and Feedback Modules to
Retain Relationships
Our Support Module helps you manage and promptly resolve customer issues to
build strong relationships and retain valued customers. The application
tracks contracts, cases, service-level agreements, entitlements, and
warranties so you keep them up-to-date and accessible for service and
support disciplines.
Avoid support problems by automatically translating detailed account
information into easy-to-read reports. Identify trends in the support
function and flag areas for improvement. Reduce response times by providing
easy access to a robust, full-text search knowledge base for accurate and
timely troubleshooting. Simplify cases and activity tracking through
integration with Microsoft Outlook.
See performance results via real-time reports, including activity by agent,
case status, upcoming contract renewals, customer information, customers
with issues, and more.
The Customer Portal provides a secure log-in to view key account and product
information, enter support cases, and track resolution status. Understand
customer interests, get real-time feedback, and reduce overall costs.
Our Market Feedback Module closes the loop between customer support and
development, illuminating product issues and allowing you to proactively
address customer needs. Get direct feedback from customers on desired
enhancements, keeping your development team in tune with the marketplace.
For pricing details, please contact the company directly.
We have yet to review this product. Soon
though!
Join the Conversation!
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the discussion thread on our CRM Community site. You can ask your questions
and hear what other users of this program have to say there!
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Don't worry, it's free!
Rich's Recommended Web Sites
WAVEBLOG: A B2B Marketing Discussion
Replay of an excellent FirstWave webinar on "Making
Lead Scoring & Nurturing Work"
Rich's Recommended Reads
Buy these books from Amazon.com
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