In-Depth CRM Review

  SAP^® Business Suite CRM

 SAP America Inc.
 3999 West Chester Pike
 Newtown Square, PA 19073

 

About the Company:

SAP Americas is a subsidiary of SAP AG, the world's largest inter-enterprise software company and the third-largest software supplier overall. SAP Americas's corporate headquarters is located in Newtown Square, PA, a suburb of Philadelphia. Our officers and executives lead a team of professionals dedicated to delivering high-level customer support and services.

Founded in 1972, SAP is the recognized leader in providing collaborative business solutions for all types of industries in every major market. The company, headquartered in Walldorf, Germany, employs more than 32,000 people in more than 50 countries.

Experience, Knowledge, and Technology for Maximizing Business

SAP has leveraged our extensive experience to deliver mySAP Business Suite, the definitive family of business solutions for today's economy. These solutions are open and flexible, supporting databases, applications, operating systems, and hardware from almost every major vendor. What's more, mySAP Business Suite allows employees, customers, and business partners to work together successfully -- anywhere, anytime.

By deploying the best technology, services, and development resources, SAP has delivered a business platform that unlocks valuable information resources, improves supply chain efficiencies, and builds strong customer relationships. And through the Global Solution Center, SAP Americas identifies customer needs and develops solutions to meet these needs.

SAP is listed on several exchanges, including the Frankfurt Stock Exchange and the New York Stock Exchange, under the symbol "SAP."

For more details, see: http://www.sap.com/usa/index.epx

About the Product:

More than ever, in today's challenging business environment, best-run companies are staying focused on their most valuable assets – their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it's sales, service, or marketing.

Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term

SAP has helped best-run companies in more than 25 industries to achieve excellence in all aspects of customer relationship management.

With SAP CRM, marketers gain the essential business insights needed to make intelligent decisions, sharpen their focus on customers to drive demand and increase customer retention, and better manage marketing resources to do more with less. Key SAP CRM marketing capabilities include:

• Marketing resource and brand management
• Campaign management
• Segmentation and list management
• Real-time offer management
• Loyalty management
• E-marketing

Key Marketing Benefits of SAP Customer Relationship Management

SAP CRM enables you to:

• Align marketing resources to support organizational objectives
• Understand the returns on your marketing spend
• Accelerate marketing processes with increased visibility and control
• Drive customer demand with targeted marketing messages
• Identify and retain high-value customers with customer loyalty programs
• Establish a standard, streamlined marketing process with a central marketing platform

Price:

For pricing details, please contact the company directly.

Rich's View:

Sorry, we have no plans to review this CRM solution at this time.

We do track these enterprise CRM solutions to get a sense of the issues that are important to the world's largest corporations. However, we make no attempt to critically evaluate and compare these solutions.

Short List:

We do not make any recommendations in the enterprise CRM space.

You may want to contact one of the following Independent IT Research Firms for their evaluation of these solutions:

Aberdeen Group, Inc.

http://www.aberdeen.com/

Forrester Research, Inc.

http://www.forrester.com/rb/research

Gartner Group, Inc.

http://www.gartner.com/it/products/research/asset_129491_2395.jsp

Yankee Group Research, Inc.

http://www.yankeegroup.com/home.do

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