.
CRM Resources to Grow Your Expertise
I
rely on many sources of information to stay on top of the CRM world! Many of
you have asked, so I thought I should share some of these resources with
you.
Many of these web sites also publish opt-in newsletters, they can be very
interesting as well.
If you discover some new and useful CRM book or web site, drop me a note so
that we can share the info with everyone.
See also:
Show Schedule
Rich's Recommended Web Sites
CRMAdvocate
CRMAdvocate is everything you need to know about CRM because we do the
hard work for you consolidating over 40 sources of CRM knowledge into one,
easy to read format. Isn't that what an Advocate should do?
http://www.crmadvocate.com/
Selling Power
This is a great site and a wonderful resource for every sales
professional! However, to get the best information on this topic, you have
to take an extra step: Once you get to the home page, look for the "Search"
box - usually near the upper left corner. Then simply type "crm" in that box
and click "Go." You will instantly get a nice selection of articles that
will surely inspire you and help you with your problem! One more thing, the
first time you do this, you must register with the site. Don't worry! It's
free and innocent!
http://www.sellingpower.com/
CustomerThink
CustomerThink's mission is to help business leaders develop and
implement customer-centric business strategies. We do this by publishing
high-quality
articles, blogs and discussion; conducting research on key issues and
trends; and by facilitating interactions with a global panel of experts.
http://www.customerthink.com/
The CRM Association
CRM Association represents the Customer Relationship Management (CRM)
industry and all its constituents. CRM represents what is now becoming an
organized body of knowledge and strategy to be reckoned with. The CRM
Association aims at representing the industry as not just a purveyor of
knowledge and information, but an action-oriented association that will
protect and promote the interests of customer relationship management and
its institutions and provide the members with the tools that it needs to
enrich and improve that customer experience – be it the member's direct
customers or the customers of the members customers.
http://crmassociation.org/
Search CRM
http://searchcrm.techtarget.com/
destinationCRM.com
From the editors of CRM Magazine, destinationCRM.com features are
designed to serve leaders engaged in the development of customer-centric
e-business initiatives and ventures at their companies.
http://www.destinationcrm.com/
CRM Landmark
CRM Landmark is a true independent voice of the CRM software customer,
consultant or practitioner. This research, information repository and forum
is dedicated to both on-premise and Software-as-a-Service (SaaS) CRM
solutions and made up entirely of volunteer contributors. CRM Landmark has
nothing to sell and does not participate in vendor advertising, vendor
orientated white papers or vendor paid endorsements.
http://www.crmlandmark.com/
CRMDaily.com
Brought to you by NewsFactor Network, CRMDaily.com
http://www.crm-daily.com/
ITtoolbox CRM
Brought to you by ITtoolbox CRM, a very good resource with a more
technical bent.
http://crm.ittoolbox.com/
MyCustomer.com
MyCustomer.com, Europe's leading online CRM service, provides highly
valuable news, information, advice and best practice case studies to help
members make the most of customer management activities, achieve core
business objectives and help improve the ROI of your CRM programmes.
http://www.mycustomer.com/
CRM Buyer
The Essential guide for CRM system purchasers.
http://www.crmbuyer.com/
CRM Industry.com
Customers don't just deal with the support operation - they interact
with accounting, sales, marketing - all departments of the company. Managing
every customer communication channel, or customer relationship management
(CRM), is key to the continued success of any enterprise. crmindustry.com
provides members information and tools to successfully become a
customer-centric company. Members are high-level decision makers responsible
for Customer Relationship Management in their company. Titles include
Director/VP/Manager of Marketing, Sales, and Customer Support.
http://www.crmindustry.com/
CRM Marketplace.com
CRM Marketplace is the premier sourcing site for call center and
customer relationship management technologies. CRM Marketplace features a
CRM supplier directory, a product showcase, and an offline customer
relationship management system vendor search service. So, don't waste time;
CRM Marketplace is the only online CRM resource you need!
http://www.crmmarketplace.com/
CRM Today
CRM Today focuses on every business function - Marketing, Sales, Human
Resources, Technology etc. - and business sector - Finance, Retail, Health,
Insurance, IT, Telecoms, Internet, Call Centers etc - in order to provide
its members with information and knowledge that is indispensable in today's
competitive business environment.
http://www.crm2day.com/
eCRM Guide.com
http://www.ecrmguide.com/
Rich's Recommended Blogs
Paul Greenberg's Blog
In addition to being the author of the best-selling CRM at the Speed of
Light: Essential Customer Strategies for the 21st Century, Paul Greenberg is
President of The 56 Group, LLC, an enterprise applications consulting
services firm, focused on CRM strategic services including go-to-market
strategies for vendors and integrators, CRM strategic planning and vendor
selection. The 56 Group also provides writing, speaking and educational
services.
His book, first published in January 2001 by McGraw-Hill is now in its third
edition (August 2004). CRM at the Speed of Light is now in 8 languages and
been a runaway best seller. It is used as a text in more than 60
universities across multiple continents. It was called “the number 1 CRM
book” by SearchCRM.com in July 2002. The Asian edition of CIO Magazine named
it one of the 12 most important books an Asian CEO will ever read. It has
been called “the bible of the industry.”
Paul writes regularly for publications like CRM Magazine and SearchCRM.com
and CRMGuru. He is a contributor to multiple other national business
publications. He has spoken as a keynote speaker and otherwise at
conferences and seminars in the United States, across Europe, Asia and
Australia.
He is considered one of CRM’s leading authorities on strategy and on the
state of the market, and has been quoted in multiple national magazines and
newspapers as a subject matter expert including the New York Times.
http://the56group.typepad.com/
CRM Mastery, Inc.
The e-journal of Jim Berkowitz, a 25 year CRM veteran who believes that
Small and Mid-sized Enterprises (SMEs) are faced with a conundrum…
“Selecting the right CRM software and
implementing CRM so that it delivers measurable business growth and profit
improvement are not tasks that most SMEs have the in-house resources, time,
or expertise to successfully tackle on their own. But, to-date, there hasn’t
been a cost-effective source for help; traditional CRM consulting services
are too expensive while low cost alternatives just don’t do the job.”
http://crmweblog.crmmastery.com/
Beagle Research Group
After a very successful career as an analyst, managing director of the
CRM practice and thought leader at Aberdeen Group, Denis Pombriant founded
Beagle Research Group to better direct his full attention to analyzing the
CRM market and providing deep insight to vendor and end user customers.
As a recognized CRM thought leader, Pombriant’s analysis of the CRM market
has resulted in numerous insights. Beginning in 2000 he studied the CRM
hosting industry and he was an early advocate of the business model. In 2003
he conducted significant new research in hosting and discovered a tipping
point in user acceptance of the hosting model during the first half of 2003
that has led to rapid expansion in the industry.
Pombriant has led numerous research efforts and has authored — both
independently and with others — major research reports on relevant CRM
topics including hosting, CRM in the insurance industry, several spending
and satisfaction surveys, best practices reports, and an in-depth analysis
of satisfaction within the Siebel customer base.
Pombriant was the originator of the “What Works” series of best practices
reports — a format that has been widely emulated throughout the industry. He
continues pursuing an active research calendar and is currently
investigating social networking and the future of application hosting in
CRM.
Pombriant is frequently quoted in such publications as CRMDaily,
DestinationCRM, Fortune, The Wall Street Journal, Investors Business Daily,
CIO, Computerworld, E-Week, InformationWeek, and other industry
publications.
The recently published third edition of CRM at the Speed of Light, quotes
several research reports authored by Pombriant and author Paul Greenberg
describes Pombriant as “...an innovative thinker and the one
who...characterized the ASP market as a ‘disruptive innovation.’ He is one
of the smarter analysts out there, willing to be an iconoclast who is often
proven right.
In 2003, CRM Magazine named Pombriant one of the most influential executives
in the CRM industry.
http://beagleresearch.typepad.com/beagle_research/
CRMchump
A chatty CRM fellow!
http://www.crmchump.org/
CRM BlogPipe
The CRM BlogPipe is a compilation of CRM and Sales-related blogs that
are of interest to the sales and CRM communities.
CRM BlogPipe is sponsored by Considered Sales CRM, a goal and progress
oriented online CRM application designed for small business.
http://crmblogpipe.com/
CRM Reloaded
Stéphane Lee's Blog
http://www.feedback20.com/en/blog/
The CRM Consultant
Brought to you by Richard Boardman:
I'm something of a grizzled veteran of the CRM space having worked in the
industry for the last 12 years and having been involved in implementing over
300 CRM systems. In 2004 I went from poacher to gamekeeper, and left one of
the UK's leading CRM vendors to set up Mareeba CRM Consulting with the
pretty simple objective of helping organisations get a considerably better
return on investment from CRM technology than was the traditonal norm. I'm
based in Amersham in the UK.
http://www.mareeba.co.uk/blog/
Rich's Recommended
Reading List
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