I was recently interviewed by Tim Sullivan, host of Selling Geek on the future of CRM. If CRM is important to your business, you will want to play this interview. Here is just some of what you will learn:
- Just what is CRM?
- Is CRM a requirement for business today?
- Why most CRM projects fail to produce the desired results
- The impact of “Sales Cycle” on CRM selection
- Why CRM vendors hang up on “seats” hurts you!
- My leading cause of failed CRM projects & what to do about it!
- Rich’s plan to assure CRM success
- How to really improve sales forecasts
- Where all of the CRM vendors have gotten lazy!
- Why we will always need both “hunters” and “Farmers”
You can play the full interview here:
http://sellinggeek.com/selling-geek-podcast-10-crm-expert-rich-bohn/
About Selling Geek
Selling Geek is a both a blog and an Internet-based audio show (also known as a podcast), designed for busy sales professionals who want to find a competitive edge and win more business.
Hosted by Tim Sullivan, co-author of the Solution Selling Fieldbook, director of development for a leading sales performance improvement company, and a long-time student of sales and marketing best practices, Selling Geek explores cool tools that help sales pros to create value in how they engage customers. Fun as well as informative, Selling Geek seeks to entertain as well as enlighten. If you are a salesperson looking for bigger and better success, you’ll love Selling Geek.
Both the blog and the podcast are free to readers and listeners.
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