by Rich Bohn on April 9, 2010
Yes, today is my birthday! And I really appreciate all of the shout-outs you folks have sent my way. I am sure Jean will want to take me out for a nice lunch in a little while. But this morning has been a time of reflection for me.
You see, my original company, The Denali Group was formed in August 1984. We launched our first product, a paper newsletter called Computer Aided Selling, in January 1985. That means that I have been working this CRM space for more than 25 years now!
Just between you and me, I never expected to be in this business 25 years later! I am supposed to be off fly-fishing and working my way through my stacks of unread books. However, I find the CRM world as fascinating now as I ever have. There are more companies in the game than there has ever been. And too many of them still spend their time hyping outrageous claims rather than simply helping their customers Sell More Now!
To help me take a fresh look at things I am methodically updating every review in my collection. However, I have also been working behind the scenes to shift more of our efforts to helping folks really put their CRM solutions to work to take better care of their customers. You can look forward to several new product launches from us in the new year.
It is an interesting time to be in business. I have a renewed passion for helping the hard working (and under appreciated!) entrepreneurs who are keeping this economy afloat! And I still think most CRM projects have huge unmet potential. So, that is where I will be focusing my efforts for the next few years! I hope you will continue to join me for the journey!
by Rich Bohn on April 8, 2010
Everyday I get calls from folks desperate to find a new CRM solution. They are missing all of their numbers and are convinced that the under performing CRM solution is the cause of their sales woes. However, as I probe further into their sales difficulties, I usually discover some fundamental sales issues that need tending to! That is why I almost always recommend taking a fresh look at your sales training before dumping a sales solution.
That is why I was delighted to hear about a new training option from the folks at SalesNexus. The foundation of the SalesNexus Sales Institute is a multilevel sales development program based on The JF Consultancy’s Sales Academy, a unique four-stage sales competence program, which effectively progresses wouldbe salesmen and women from “foundation” level all the way through to “collaborative status.
It has been designed to make the absorption of essential skills, attitudes and the adoption of sales process achievable via a timetable which delivers modules in small digestible and easily absorbed chunks. Throughout 2010, and indeed 2011, working with Jonathan Farrington, the company will be presenting one module per week, beginning in April. This is an exclusive opportunity for you to take part in live and highly interactive sessions with Jonathan himself.
In addition, to ensure that all the new skills and concepts are actually put to use, the company will also be running an Advanced Sales Leader’s program in April. This comprehensive package is appropriate for anyone who has responsibility for managing frontline sales people i.e. VP Sales, sales managers, team leaders, and business owners.
Each section consists of ten modules (including the Program Review and Final Assessment) and again, participants can then decide when it is appropriate for them to progress to the next “Level.”
The SalesNexus Sales Institute offers maximum convenience, and maximum return on investment: No expensive hotel charges; no travelling; minimum time away from the frontline – just ninety minutes every week; no information overload – too many ideas crammed into a two day program; ample opportunity for revision.
I have previewed this material and it looks great! I have long been surprised that so few sales trainers offer their content over the Internet. The SalesNexus Sales Institute could really give your sales efforts the “pick me up” you might need!
http://www.salesnexus.com/SalesNexus-Sales-Community-Launch.php
http://www.salesnexus.com/assets/downloads/Sales-Institute-Prospectus.pdf
