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In-Depth Review
Intarsia ®
SEDONA Corporation
1003 W. 9th Avenue, Second Floor
King of Prussia, PA 19406
Telephone: 610-337-8400
Toll Free: 800-815-3307
Email: info@sedonacorp.com
Web:
http://www.sedonacorp.com/
SEDONA® Corporation (OTCBB: SDNA.OB) develops web-based Customer
Relationship Management (CRM) software and services. Our customers are both
end-user organizations and software application and service solution
providers that in turn support small to mid-sized businesses (SMBs). We are
dominant in the SMB financial services market particularly with community
and regional banks, credit unions, and insurance companies. Our CRM
solution, Intarsia ®, enables SMBs to increase the profitability of their
customer portfolio. With its state-of-the-art technology and flexible
licensing options, Intarsia can help increase overall software sales and
client retention while reducing the sales cycle often incurred with
traditional enterprise software. Because the system can be implemented
quickly to deliver a rapid Return on Investment (ROI), it can help enhance
overall shareholder value to both the solution provider and financial
services institution.
At SEDONA, we know that the key to selling CRM successfully and profitably
to SMBs is finding a solution that not only meets the organizations’ unique
industry, business, and budget requirements, but one that also provides them
with proven technology and services that can be cost effectively integrated
into their business.
Product: Intarsia ®
Current Version:
Category: On-Premise Mid Market CRM Solution
Sub-Category: Vertical Solution - Financial
Services
Client Platform:
Server Platform:
Database Platform:
Intarsia provides SMBs with a CRM solution that is tightly integrated
with their business processes and back-end systems. It enables them to
optimize their return on customer relationships by personalizing the
management and interaction with their customers and ensuring that the sales
and marketing efforts are strategically managed towards increased company
profitability.
Exploiting the ubiquity of the Internet, Intarsia’s comprehensive set of
components provides SMBs with a robust set of marketing analytics and
operational CRM capabilities necessary to:
- Have a 360° view of the customer by integrating the front, back, and
mobile offices into one, comprehensive database of information about
customers and prospects.
- Analyze customer and prospect data enabling them to manage critical
business performance such as profitability of customers (accounts,
members and policy holders), personnel, households and products.
- Measure the effectiveness of the organization’s lead generation and
marketing campaigns and ensure timely follow-up of referrals, customer
requests, and sales leads.
- Improve coordination and communication between SMB and their
customers, greatly enhancing the ability to deliver effective service
and improve organizational productivity.
- Automate business processes that may be critical for the effective
management and monitoring of the relationships and interactions with
their customers.
Intarsia seamlessly enhances the SMB customer and prospect data with user
demographics, behaviors, interests and preferences information provided by
third-party content management suppliers. This enhanced data is then
analyzed to create timely and precise information-ondemand. This information
is then used by all of Intarsia’s components in order to enable them to:
- Create “look-a-like” models to identify prospects effectively that
share the same characteristics as their best customers, increasing their
ability to acquire new customers.
- Help predict customer retention and make profitable cross-sell (next
best product) recommendations.
- Generate alerts and automated processes to deal with critical
changes in customer status or other business indicators.
- Develop personalized sales, marketing and services programs aimed at
retaining their most profitable customers and turn unprofitable
customers into profitable ones.
All this functionality is available to Intarsia users via a standard web
browser, over a wireline or wireless network, enabling both front- and
back-office personnel to have consistent and timely information about
customers and prospects. With mobile device usage on the rise, this
capability will be increasingly critical as users become less tethered to an
office location traveling, working at home, or conducting meetings at the
customers’ sites.
For pricing details, please contact the company directly.
We have yet to review this product.
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