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In-Depth Review
Firstwave CRM
Firstwave Technologies, Inc.
7000 Central Parkway
Atlanta, GA 30328
Telephone: 678-672-3100
Fax: 678-672-3130
Toll Free: 800-540-6061
Email: info@FirstWave.net
Web:
http://www.firstwave.net/
FirstWave Technologies brings customers solutions for the complete sales
life cycle helping you generate leads, increase sales, and retain your
valued customers. Since 1984, we’ve pioneered the sales automation field and
now offer innovative lead generation services including robust delivery of
B2B email campaigns and compelling e-newsletters.
FirstWave recently introduced Adtracker™ to help customers identify and
track visitors coming to their websites via Google AdWords and other
pay-per-click and banner ad services.
All of these services are supported by web-based marketing, sales, and
customer experience management applications. All services and applications
stand alone or integrate with others so you can design the sales cycle
solution best suited to your needs.
Product: Firstwave CRM
Current Version:
Category: SaaS Mid Market CRM Solution
Sub-Category: Vertical Solution - Lead
Generation
Client Platform:
Server Platform:
Database Platform:
LEAD GENERATION SOLUTIONS
FirstWave brings you four robust lead generation
solutions. Choose any or all that meet your needs.
-
WavEmails™
email campaigns to drive prospects to your website and track their page
views
-
Wave Adtracker™
to identify leads coming from Google AdWords or other pay-per-click ads
-
NewsWave™
e-newsletters to continuously engage customers and prospects
-
WavePURL™
to send personalized postcards that include personalized URLs or web
pages
Ask about no risk pricing for email campaigns where you
pay only for the leads you receive.
WavEmails: Send to Thousands from a List of Millions of B2B Contacts
Our email campaigns feature robust delivery to thousands
of contacts from a database of millions, best practice advice on messaging
so more emails get opened, and real-time scoring and tracking of leads who
respond.
WavEmails get through to decision-maker inboxes. Unlike in-house operations,
you’ll avoid blacklisting or spam issues because emails go out via our
servers and domains, not yours.
Segment lists from our continually updated database by SIC code, company
size, location, and job title to target just the right prospects.
Personalize subject lines with first names to increase opens, and create
compelling text with links to your key website pages.
See who opened your message, which pages they viewed and for how long.
Scoring lets you send the best leads directly to sales for immediate action
and engage the rest over time. Don’t worry about unsubscribes. They’re
automatically collected and suppressed.
Compare results to enhance future campaigns so you bring in more quality
prospects that lead to sales.
Adtracker: Identify & Engage Leads Reaching Your Website Via Google
AdWords
Wave Adtracker complements Google AdWords and other
pay-per-click ad services to convert web traffic into actual leads.
Google AdWords and other pay-per-click and banner ad services drive traffic
to your website, but do not identify the actual leads within that traffic.
FirstWave’s Adtracker service does.
Google Analytics, Webtrends, and other services slice and dice web traffic
very well, but cannot identify leads. With Adtracker, you’ll know who
visited your site, which AdWord or banner ad they used, and how to contact
those leads.
You get more than statistics, you get leads you can pursue. Score those
leads based on tracking which web pages were viewed, how many times, and for
how long.
You’ll also know which AdWords and banner ads work, which ones lead to
sales. You can then adjust your ad campaigns accordingly to eliminate words
and ads that do not work and enhance the ones that do.
NewsWave: Continuously Engage Customers & Prospects with E-newsletters
FirstWave’s e-newsletter solution features powerful
deliverability as well as ease of use.
Use NewsWave to continuously engage customers for upsell opportunities and
nurture prospects so you’ll be first in mind when they are ready to buy.
Upload your contact lists and segment by size, SIC code, location, and job
title to fit each edition of your newsletter.
Don’t worry about unsubscribes. They’re collected and suppressed
automatically.
Use one of our ready-made newsletter templates or your own. Either way,
there is no need to know HTML coding.
Upload logos, images, PDF articles to build and brand your newsletter.
Editing is easy. Change text, background colors, insert links to your key
web pages, and preview the newsletter as you go. Track newsletter responses
in real-time including opens and links clicked. See who responded, which web
pages they visited.
WavePURL: Personalize Offline and Online Campaigns to Increase Response
Rates
Marry your offline and online campaigns with our WavePURL
solution.
Send personalized postcards pointing recipients to personal web pages or
URLs (PURLs) featuring text and images tied to each lead’s interests, a
great way to increase response rates leading to more sales.
SALES LIFE CYCLE SOLUTIONS
FirstWave brings you six sales life cycle solutions for
marketing, sales, and customer management efforts. Choose any or all that
meet your needs.
-
Wave Marketing Module™ to create, manage, and track
marketing campaigns
-
Wave Sales Module™ to track and manage sales
activities, tasks, opportunities, and contracts
-
Wave Customer Module™ to manage customers for upsell
opportunities to increase sales and revenues
-
Wave Support Module™ to deliver outstanding support
and retain customers
-
Wave Customer Portal™ to streamline customer contact
and use of services
-
Wave Market Feedback Module™ to connect the customer
experience to service development
Marketing Module: Define, Execute, Manage Marketing Campaigns and Score
Leads
Our Marketing Module helps you execute, manage, and track
campaigns so you maximize return on your marketing investments.
Score leads and send the hottest ones to sales for immediate action and
quicker sales results.
You determine scoring rules and track lead scores for each campaign or
event. Maximize your sales resources by focusing attention on those most
likely to buy. Avoid wasting time on warm leads. Nurture them so you’ll be
first in mind when they are ready to buy. Manage goals, budgets, and
expenses, and combine multiple events to form one campaign. Score email
campaign leads based on pages viewed. Score event leads based on
registration, attendance, and expressed interests. Develop a profile of
campaigns and events that consistently lead to sales.
Sales Module: Track Opportunities and Drive More Sales Through Your
Pipeline
Our Sales Module helps your team manage opportunities,
forecast revenues, and close business.
Track leads and opportunities to maximize your sales resources. Manage your
pipeline to act on the hottest leads immediately and nurture warm leads so
you are first in mind when they are ready to buy.
Launch the application from Outlook to tie activities to results. Easily
create leads and opportunities without leaving Outlook. Track emails sent
and received by the sales team. See results via real-time reports, including
win-loss analysis, pipeline movement, lead incubation and loss, and
activities by sales staff. Close the loop on previously disconnected
activities.
Customer Module: Manage Customers for Retention and Upselling
Opportunities
Our Customer Module helps you upsell by tracking
activity, segmenting, and continuously engaging customers.
The application brings you a 360-degree view of customer activity and
details. Track contacts for each customer including details and activities.
Keep customers up-to-date and accessible throughout the relationship.
See performance results via real-time reports, including activity by agent,
customer information, and customers with issues.
Support Modules: Support, Customer Portal, and Feedback Modules to
Retain Relationships
Our Support Module helps you manage and promptly resolve customer issues to
build strong relationships and retain valued customers. The application
tracks contracts, cases, service-level agreements, entitlements, and
warranties so you keep them up-to-date and accessible for service and
support disciplines.
Avoid support problems by automatically translating detailed account
information into easy-to-read reports. Identify trends in the support
function and flag areas for improvement. Reduce response times by providing
easy access to a robust, full-text search knowledge base for accurate and
timely troubleshooting. Simplify cases and activity tracking through
integration with Microsoft Outlook.
See performance results via real-time reports, including activity by agent,
case status, upcoming contract renewals, customer information, customers
with issues, and more.
The Customer Portal provides a secure log-in to view key account and product
information, enter support cases, and track resolution status. Understand
customer interests, get real-time feedback, and reduce overall costs.
Our Market Feedback Module closes the loop between customer support and
development, illuminating product issues and allowing you to proactively
address customer needs. Get direct feedback from customers on desired
enhancements, keeping your development team in tune with the marketplace.
For pricing details, please contact the company directly.
We have yet to review this product.
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